Video Specialist

Job Title: Video Specialist

Department: Enrollment Marketing
Classification: Full-Time, Exempt
Reports To: Director of Enrollment Marketing
Collaboration Structure: 70% Marketing | 30% Student Life

Position Summary

The Video Specialist serves as the primary creative lead for the development and production of video content that supports enrollment initiatives, strengthens brand identity and highlights the student experience. This role independently conceptualizes, produces and manages high-impact video storytelling that advances recruitment efforts and communicates the distinctiveness of Bethel University.

The position oversees video initiatives from campaign concept through final delivery, exercising sound judgment and creative ownership while aligning with Marketing leadership and university-wide priorities. The role provides mentorship and oversight to student workers supporting video production. This position focuses on marketing, recruitment and brand storytelling and does not serve as general campus audiovisual support.

Core Responsibilities

Video Strategy & Campaign Development

• Identify and recommend video storytelling opportunities aligned with enrollment, marketing and student experience priorities
• Contribute to recruitment and brand campaign planning through video strategy and creative input
• Translate institutional messaging into compelling visual narratives
• Monitor higher education and digital media trends and implement best practices in video production
• Ensure all video content aligns with Bethel's brand standards and institutional messaging

Video Production & Execution

• Independently conceptualize, shoot and edit high-quality video content for:
  • Social media platforms (Instagram, Facebook, TikTok, YouTube)
  • University website and landing pages
  • Digital advertising campaigns
  • Enrollment and visit events
• Produce student testimonials, faculty features, academic program highlights and institutional storytelling pieces
• Develop short-form and long-form content packages
• Publish and optimize video content for platform-specific performance
• Maintain and organize a strategic b-roll library for long-term institutional use

Project Management & Workflow Oversight

• Manage video projects from concept through final delivery
• Maintain production schedules aligned with campaign and event timelines
• Coordinate filming logistics with faculty, staff and students
• Establish and maintain video production standards and workflow systems
• Prioritize projects in alignment with Enrollment Marketing leadership direction and institutional promotional priorities

Student Worker Oversight

• Provide mentorship and supervision to student workers supporting video production
• Delegate appropriate editing, filming or archival tasks
• Ensure quality control of student-produced content

Student Life & Event Support

In collaboration with Student Life leadership, the Video Specialist will:

• Develop and produce weekly chapel speaker introduction videos
• Create student highlight features that showcase spiritual growth, leadership and campus involvement
• Produce promotional video series and campaign-based content supporting Student Life initiatives
• Capture and edit select event coverage for promotional use across university marketing channels

Equipment & Production Management

Responsible for managing and maintaining university-owned production equipment, including:

• Sony mirrorless cameras and lenses
• LED lighting kits
• Tripods and stabilizers
• MacBook Pro editing workstation
• RAID storage systems

Minimum Qualifications

• Bachelor's degree in video production, digital media, new media studies, communications or related field
• Demonstrated experience in video production through internships, freelance work or professional employment
• Demonstrated proficiency in:
  • Shooting and editing video
  • Lighting and audio capture
  • Color correction and post-production workflows
• Ability to manually operate mirrorless camera systems
• Strong visual storytelling and composition skills
• Ability to manage multiple projects and deadlines independently

Preferred Qualifications

• 1-3 years of professional video production experience
• Proficiency in Adobe Premiere Pro and After Effects (DaVinci Resolve acceptable)
• Experience in recruitment marketing or higher education storytelling
• Knowledge of broader Adobe Creative Suite
• Photography experience