Digital Marketing & Social Media Coordinator

Department

website Posting Type External Retirement Plan TRS or ORP Employment Type Employee Benefits Eligibility Benefits Eligible Full/Part time Full Time Work Schedule Additional Schedule Information M-F hr/week; some nights or weekends may be required Advertised Salary Commensurate with Experience Posting Date //6 Open until filled Yes Closing Date Proposed Starting Date //6 Special Instructions to Applicants Location of Vacancy Athens Area EEO Policy Statement The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@). USG Core Values Statement The University System of Georgia is comprised of our institutions of higher education and learning, as well the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy .....

Additionally, USG supports Freedom of Expression as stated in Board Policy . Freedom of Expression and Academic Freedom. Position Information Classification Title Digital Marketing Pro I FLSA Exempt FTE 1. Minimum Qualifications

Bachelor’s degree in a related field or equivalent

Preferred Qualifications Position Summary The Digital Marketing and Social Media Coordinator plays a key role in advancing the mission and visibility of the University of Georgia College of Agricultural and Environmental Sciences (CAES). As part of the CAES Office of Marketing and Communications (OMC), this position helps shape how audiences experience and engage with the college online, transforming narratives about research, teaching, and Extension into compelling digital content that reflects the impact of Georgia’s No. 1 industry.

Reporting to the Digital Marketing and Social Media Manager, the Digital Marketing and Social Media Coordinator contributes to a collaborative team dedicated to elevating the college’s brand and strengthening connections with students, faculty, alumni, and partners. Through creative storytelling, strategic campaign management, and data-informed decision-making, this role supports initiatives that inspire pride, encourage engagement, and extend the reach of the college’s work across Georgia and beyond. Knowledge, Skills, Abilities and/or Competencies

• Ideal candidate is creative in nature, an analytical thinker capable of translating data into actionable insights, and comfortable speaking confidently on digital marketing and social media performance
• Demonstrated proficiency with SEO, GEO, and digital accessibility best practices
• Demonstrated proficiency with major social media platforms and analytics tools
• Demonstrated proficiency with email marketing tools, such as MailChimp
• Demonstrated proficiency with web management tools, such as WordPress
• Demonstrated proficiency with graphic design tools, such as Canva
• Demonstrated ability to evaluate content using tools like Google Analytics, Looker Studio, or email/social metrics platforms, such as Sprout Social
• Excellent written and verbal communication skills
• Strong organizational skills, attention to detail, and ability to juggle multiple projects
• Demonstrated quality writing and digital marketing samples

Physical Demands Normal office work setting. Driving as necessary to fulfill job duties. Is driving a responsibility of this position? Yes Is this a Position of Trust? No Does this position have operation, access, or control of financial resources? No Does this position require a P-Card? No Is having a P-Card an essential function of this position? No Does this position have direct interaction or care of children under the age of or direct patient care? No Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications) No Credit and P-Card policy Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website. Background Investigation Policy Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website. Duties/Responsibilities Duties/Responsibilities Digital Marketing and Newsletter Coordination

• Plan, create, and deliver digital marketing campaigns — including web properties, paid search campaigns, email newsletters, etc. — that drive digital engagement, strengthen brand visibility, and promote CAES research, instruction, and Extension.
• Implement search and generative engine optimization best practices to ensure CAES content is easily discoverable, competitively positioned, and aligned with evolving search behaviors.
• Develop and deliver engaging internal and external newsletters, maintaining audience lists, tracking performance, and implementing improvements for enhanced content distribution.
• Partner with OMC creative and editorial units to support the production of visual and written content that will resonate with modern digital audiences.
• Write, edit, and adapt content for web, social media, email, and other digital channels with a focus on clarity, accessibility, and performance.
• Support strategic campaign initiatives by identifying organic and paid promotion opportunities and assisting with content creation, coordination, and reporting.
• Assist the Digital Marketing and Social Media Manager with campaign budget management, including tracking expenses, organizing receipts, and supporting the business manager with accounting processes.

Percentage of time Duties/Responsibilities Social Media Coordination

• Create and capture engaging social media content for flagship CAES and UGA Extension social media channels under the supervision of the Digital Marketing and Social Media Manager.
• Test and evaluate content formats — such as infographics, short-form videos, carousels, and interactive storytelling — to optimize engagement and expand reach.
• Provide on-site social media coverage of campus events and other storytelling opportunities.
• Create and distribute social media toolkits to support college-wide and UGA Extension content needs.
• Assist OIT in coordinating efforts with UGA Extension Canva Ambassadors.
• Support paid social media campaigns for programs, initiatives, and events under the supervision of the Digital Marketing and Social Media Manager.

Percentage of time Duties/Responsibilities Performance Tracking and Analysis

• Assist in establishing benchmarks and defining KPIs that reflect CAES’s impact across instruction, research, and Extension.
• Monitor, analyze, and report on key performance metrics to improve engagement and optimize ROI, using data insights to inform strategic adjustments.
• Produce clear, actionable reports, including quarterly updates, annual summaries, leadership impact reports, and stakeholder reports to demonstrate the effectiveness of marketing efforts.
• Translate content performance data into insights that guide content planning, format experimentation, and distribution strategy, and communicate findings to internal and external stakeholders as needed.

Percentage of time Duties/Responsibilities Training and Internal Communications

• Create and deliver training to CAES and UGA Extension faculty and staff, as well as other OMC team members, on digital marketing, search engine optimization, content creation, and social media best practices as necessary.
• Research emerging trends in search and generative engine optimization, social media and higher education marketing, as well as best practices in digital marketing and digital accessibility, recommending and implementing innovative strategies to enhance online engagement.
• Represent OMC on college- and campus-wide committees as needed.
• Perform additional duties on various other digital marketing projects as assigned.

Percentage of time

Contact Information

Recruitment Contact Contact Details For questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below. Recruitment Contact Name Nele Langhof Recruitment Contact Email nele@ Recruitment Contact Phone