Account Executive Loyalty Marketing

Loyalty Account Executive

For nearly 40 years, Scenic Group has redefined luxury travel, gaining global acclaim for its award-winning river cruises, intimate yacht experiences, and meticulously curated land journeys. With a portfolio of renowned brands Scenic Luxury Cruises & Tours, Emerald Cruises & Tours, and Mayflower Cruises & Tours Scenic Group offers transformative experiences that provide unparalleled access to the world's most breathtaking destinations across all seven continents. Scenic Group US/LATAM is looking to hire a Loyalty Account Executive to join our team at our Hollywood, FL corporate office.

We are seeking a dynamic and detail-oriented Loyalty Marketing Account Executive to join our marketing team for Scenic Luxury Cruises & Tours and Emerald Cruises & Tours. The ideal candidate will be responsible for generating awareness of our customer loyalty programs, ensuring engagement, retention, events and overall satisfaction. This dual-branded role requires a creative thinker with strong organizational skills and a passion for building lasting relationships with our customers.

Responsibilities:

• Coordination of Loyalty Program Initiatives
• Communicate updates to the loyalty programs for the US & LATAM markets.
• Collaborate with cross-functional teams to integrate loyalty initiatives into overall marketing strategies.
• Customer Engagement Strategies & Event Coordination
• Develop and implement strategies to enhance customer engagement, including exclusive events, personalized offers, and targeted promotions.
• Organize and travel to loyalty events around the country to engage loyalty members.
• Manage budget for events, purchase ordering and oversee invoice processing.
• Provide post-event reporting.
• Communications and Reporting
• Create compelling content, including email campaigns, social media posts, and promotional materials, to communicate loyalty program benefits and updates.
• Assist with CRM data collection
• Craft engaging and personalized communication to nurture customer relationships and drive program participation.
• Answer inquiries and resolve issues from Contact Center and loyalty guests.
• Collaboration with Stakeholders
• Work closely with the marketing, sales, and contact center teams to align loyalty initiatives with overall business objectives.
• Collaborate with external partners, vendors, and agencies to optimize program performance and explore new opportunities.
• Utilize CRM data tools to measure the effectiveness of loyalty initiatives and provide regular reports to the marketing and leadership team.
• Identify opportunities for improvement based on customer behavior and feedback.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 1-2 years' experience in loyalty marketing or a similar role.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Prior event experience (planning & executing) highly preferred.
• Excellent presentation, organizational, written and verbal communication skills.
• Proficiency in marketing tools and platforms, as well as Microsoft Office suite.
• Creative thinking and problem-solving abilities.
• Detail-oriented, organized and concise.
• Positive attitude, professional demeanor and adaptable to a changing environment.
• Ability to manage multiple tasks and deadlines in a fast-paced environment.
• Ensuring regulatory or brand compliance deadlines are met

What we offer:

• Generous vacation and paid time off policy
• Medical/dental/vision insurance
• Commuter benefits
• 401k (match)
• Dental insurance
• Healthcare spending or reimbursement accounts such as HSAs or FSAs
• Retirement benefits or accounts
• Employee discounts
• Job Type: Full-time

Work authorization: United States (Required) Note: Must be eligible for international travel (valid passport preferred). Scenic Tours USA, Inc. offers very attractive compensation package including a competitive salary and rich benefits package including, Medical, Dental and Vision coverage, Life Insurance, Short Term and Long Term Disability coverage and a 401k plan with a company match. Scenic Tours USA, Inc. is an Equal Opportunity Employer.