Marketing Specialist, Email & Retention

Lifecycle Marketing Manager

About Yami: Founded in 2013, Yami's mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine's fastest growing start-up on the "Inc. 500 List.", we're committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps. Benefits & Compensation: 401(k) matching Health insurance: medical, vision, and dental Paid time off (PTO): vacation, sick, and holidays On-site gym/pool and game rooms Employee discount Coffee and snacks $50-71K and above

Job Summary: In this role, you will lead the strategy development and execution for Yami's lifecycle marketing channels, with a focus on automating email, in-app messaging, mobile push notifications, and SMS. As an advocate for customer experience, you will serve as the primary point of contact for customer engagement and facilitate cross-functional collaboration.

Job Responsibilities:

• Plan and execute strategic email, push, SMS, and in-app channels marketing campaigns, driving revenue growth and customer engagement.
• This includes conceptualizing campaigns, managing scheduling, writing compelling copy, and making HTML edits to support product launches, promotions, and cross-sell/up-sell initiatives.
• Own performance tracking and reporting for all lifecycle channels.
• Execute segmentation-based campaigns across lifecycle channels, customizing content, product selection, and offers by language site, customer segment, and category affinity.
• Design and execute A/B and multivariate tests to optimize subject lines, creative content, cadence, segmentation, and timing, providing actionable insights to enhance email campaign performance.
• Collaborate closely with cross-functional teams, including operations and design, to ensure smooth project launches and the ongoing optimization and enhancement of campaigns.
• Assist in managing marketing automation processes to ensure accuracy and optimize effectiveness.
• Other related projects as assigned.

Qualification (Required): Bilingual in English & Mandarin. Bachelor's degree in Business, Marketing, Communications, or related field. 1+ year experience in developing lifecycle marketing programs (email, push, SMS, in-app, site, etc.; experience with enterprise-grade ESP preferred). Strong attention to detail and ability to maintain high-quality standards in both content and execution. Excellent copywriting skills, with experience crafting engaging and persuasive content across multiple platforms (e.g., social media, blogs, product descriptions). Visual/Design sensibility to support communication and guide the customer journey through campaign assets. Experience with segmentation, targeting, automation, and A/B testing. Knowledge of customer conversion, re-engagement, and retention strategies. Proficiency with analytics tools (e.g., Google Analytics, Tableau, GTM). Ability to execute a vision through consensus, negotiation, and data-driven persuasion Strong Excel skills; SQL and HTML proficiency preferred. Keen awareness of social media trends and major e-commerce platforms, staying up-to-date with trends that impact marketing strategies and customer engagement. Strong interest in marketing across categories such as food, beauty, and home, with a passion for creating impactful campaigns in these verticals. Positive attitude and flexibility to adapt to evolving business needs, with a proactive approach to problem-solving in a fast-paced environment. Customer-first mindset when approaching projects