Talent.com
HireTalent
Interactive Marketing Consultant 3HireTalent • Boston, MA, United States
Interactive Marketing Consultant 3

Interactive Marketing Consultant 3

HireTalent • Boston, MA, United States
30+ days ago
Job type
  • Full-time
Job description

Email or Digital Marketing Consultant

Duration: 12 months on W2

Location: Boston, MA (Hybrid 2 days Remote)

Summary:

The Digital Marketing Consultant is responsible for management of marketing campaigns, creating dynamic, personalized direct marketing communications resulting in conversion activity through customer engagement and nurture strategies, demand generation and sales to various distribution channels.

Has technical experience with Marketing Automation and CRM Platforms, developing and executing on direct marketing strategies, and optimization via continuous testing.

Makes recommendations from a channel perspective, influences decisions and participates in projects with cross-organizational boundaries, particularly within the company's Brand Activation & Engagement team and distribution channel partners.

Consults with business partners in planning and executing strategies. Supports integration of marketing activities across channels.

Responsibilities:

  • Manages direct-to-consumer marketing campaigns for the Customer Relationship Management digital marketing team, primarily via email, direct mail, mobile and in partnership with integrated marketing channel partners
  • Most important experience is email with integrated marketing channel partners
  • Processes data for email, mobile and direct mail campaigns; set up audits to ensure accuracy of files
  • Leverages foundational marketing data layer, CRM, and Salesforce Marketing Cloud automation to develop automated, data-triggered communications in support of overall strategic goals
  • Knowledge of SFMC/marketing automation journey set up, behavior and troubleshooting
  • Works with cross-functional teams to define business and test data requirements
  • Interfaces with various development teams to evaluate, maintain and innovate technical aspects of key marketing systems
  • Develops marketing campaigns in accordance with best practices and SOPs to ensure performance is tracked and reported accurately and all response channels are properly functioning
  • Monitors campaign results and makes actionable recommendations, optimizing marketing campaigns/workflows based on performance and adjusting campaign segmentation criteria.
  • Manage schedules and timelines to maintain campaign dates
  • Contribute to continuous review of process improvements in campaign development, quality control, database analysis, etc.

Skills required:

  • Some experience with an email sending platform like SF Marketing Cloud (not just Salesforce), Marketo, Hubspot, or similar required.

Minimum Qualifications:

  • 2-3+ years of experience with marketing automation platforms, such as Salesforce Marketing Cloud, Marketo or Eloqua is required
  • Understanding of email marketing and inbox placement best practices
  • Basic understanding of direct response tracking methodologies and sales attribution models
  • Good quantitative skills able to extrapolate information and apply to other areas
  • Able to understand and influence tactical details, while identifying and communicating items of primary importance
  • Able to review large sets of data and evaluate for consistency and accuracy
  • Ability to follow standardized process flows and quality control procedures
  • Strong organizational skills and attention to detail
  • Self-motivated and flexible, able to manage multiple priorities at once
  • Strong communication and presentation skills
  • Exceptional problem-solving skills
  • Ability and desire to work in a team first environment

Preferred Qualifications:

  • Experience with Alteryx/Tableau
  • Working knowledge of Atlassian Suite (Jira, Confluence)
  • Agile Methodologies
  • Some SQL experience
  • Experience with project management software, Monday.com or similar
  • Direct experience with Salesforce Marketing Cloud, a plus
Create a job alert for this search

Interactive Marketing Consultant 3 • Boston, MA, United States

Similar jobs

Marketing Consultant - Exempt Marketing Consultant - Exempt

MindlanceBoston, MA, United States
Full-time

Where is the work to be performed? Remote work but close to a Surgical office is ideal in Boston, North Haven, or Minnesota.What does the team make-up look like how many members and what is the br... Show more

 • Promoted

Integrated Marketing Lead

WHOOPBoston, MA, United States
Full-time

At WHOOP, we're on a mission to unlock human performance and healthspan.WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives, deliverin... Show more

 • Promoted

Integrated Marketing Specialist

DraftKings, Inc.Boston, MA, United States
Full-time

As an Integrated Marketing Specialist, you'll help shape how brands partner with DraftKings by creating strategic, integrated marketing proposals that bring ideas to life.You'll work across Sales, ... Show more

 • Promoted

Head of Marketing

PryzmBoston, MA, United States
Full-time

Pryzm is transforming how companies engage with the federal government.Today, federal procurement and capture is fragmented across disconnected workflows, siloed intelligence, and institutional kno... Show more

 • Promoted

Associate Director of Content MarketingSomerville, MA

Triumvirate EnvironmentalSomerville, MA, United States
Full-time

Associate Director Of Content Marketing.Triumvirate Environmental, one of the largest environmental services firms in North America, is seeking an Associate Director of Content Marketing for our Co... Show more

 • Promoted

Solutions Marketing Lead

LovableBoston, MA, United States
Full-time

Lovable is looking for a Solutions Marketing Lead to own go-to-market strategy across new markets, audiences, and use cases building the positioning, experiments, and cross-functional playbooks th... Show more

 • Promoted

Marketing Specialist II - AMS&T

Gilbane Building CompanyBoston, MA, United States
Full-time

The Marketing Specialist II is a lead for the AMS&T vertical business to support developing sales, marketing, and communications deliverables and begins supporting strategic sales pursuits.This pos... Show more

 • Promoted

Integrated Marketing Specialist

DraftKingsBoston, MA, United States
Full-time

As an Integrated Marketing Specialist, you'll help shape how brands partner with DraftKings by creating strategic, integrated marketing proposals that bring ideas to life.You'll work across Sales, ... Show more

 • Promoted

Content Marketing Lead

aPriori TechnologiesBoston, MA, United States
Full-time

Priori is looking for a Content Marketing Lead who sits at the intersection of content strategy and AI-powered content creation.This role is for a builder, problem-solver, and strategic thinker who... Show more

 • Promoted

Content Marketing Manager

FormlabsSomerville, MA, United States
Full-time

Do you want to change how the world creates?.At Formlabs, we're building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical d... Show more

 • Promoted

Marketing Enablement Associate

GMOBoston, MA, United States
Full-time

Marketing Enablement Associate.The Marketing Enablement Associate is responsible for facilitating GMO's daily, monthly, quarterly, and ad-hoc client reporting and sales enablement activities.This i... Show more

 • Promoted

Marketing Transformation Consultant, AI Enablement & Operations

Massachusetts Mutual Life InsuranceBoston, MA, United States
Full-time

Marketing Transformation Consultant, AI Enablement & Operations.As a Marketing Transformation Consultant, AI Enablement & Operations, you will lead operational excellence across the marketing organ... Show more

 • Promoted

Integrated Marketing Manager

Evenflo Company, Inc.Canton, MA, United States
Full-time

Job Category: Brand Marketing Requisition Number: INTEG001430.Salary Range: $131,300 USD to $190,400 USD.Location: Canton, MA 02021, USA.Job Title Manager, Integrated Marketing.The Manager, Integr... Show more

 • Promoted

Director, HCP Marketing

ReplimuneWoburn, MA, United States
Full-time

The Director of HCP Marketing will play a leading role in executing the launch for Replimune's first product, RP1.Reporting to the Executive Director of Marketing, this role is responsible for crea... Show more

 • Promoted

Associate Director, IBD Consumer Marketing

Takeda PharmaceuticalsCambridge, MA, United States
Full-time

Associate Director, IBD Consumer Marketing.As the Associate Director of Consumer Marketing, you will be a champion of Takeda's culture and values while supporting the delivery of the consumer marke... Show more

 • Promoted

Marketing Lead

GlimpseSomerville, MA, United States
Full-time

Base: $80,000 - $120,000 + equity | Location: Somerville, MA (Greentown Labs).While working in battery and EV factories at Tesla and Toyota, Glimpse's founders realized that the electrification of ... Show more

 • Promoted

Integrated Marketing Manager, Global Brand

GE VernovaBoston, MA, United States
Full-time

GE Vernova is the world's leading energy technology company, purpose-built for one of the most urgent and complex global challenges: delivering the reliable, affordable, and sustainable electricity... Show more

 • Promoted

Lead - Product Marketing

Implaion RecruitingBoston, MA, United States
Full-time

Define and execute go-to-market strategy, positioning, and product launches.Lead industry event strategy and integrated, multi-channel campaigns.Build compelling content, case studies, and sales en... Show more

 • Promoted

Integrated Marketing Lead

Venturefizz Product Management CommunityBoston, MA, United States
Full-time

At WHOOP, we're on a mission to unlock human performance and healthspan.WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives, deliverin... Show more

 • Promoted

Director Integrated & Field Marketing

Level99 EntertainmentCharlestown, MA, United States
Full-time

Director, Integrated & Field Marketing.Reporting to the VP of Marketing, the role of "Director, Integrated & Field Marketing" will lead how Level99 shows up in the world at the local, regional, and... Show more