Market Development Representative

Market Development Representative

Location: Los Angeles County, with a focus on the Valley, West LA, Pasadena area, and surrounding communities

About Frontline Wildfire Defense: Founded in 2017, Frontline developed the first fully integrated wildfire defense system to stop the leading cause of home loss in wildfires: ember-driven ignition. The system combines exterior sprinklers, full-coverage design, and connected software for remote monitoring and response, allowing homes to protect themselves long after families evacuate or infrastructure fails. Proven effective during the 2025 Los Angeles wildfires, 96% of homes with Frontline systems survived. That success has earned top industry recognition, including Frontline being recognized as one of TIME's Best Inventions 2025 in the Green Tech category and receiving the PCBC Gold Nugget Award for "Most Innovative Housing Concept" and the Best of IBS Award for "Best Home Technology." As wildfires grow hotter and more frequent, our vision is to give people the tools and strategies to live safely with fire. We're building a mission-driven team creating real-world solutions in wildfire safety and climate tech.

About This Opportunity: As a Market Development Representative at Frontline Wildfire Defense, you will play a key role in expanding our presence across high-risk wildfire regions by leveraging permit data, engaging local jurisdictions and communities, and driving outbound awareness and lead generation. Reporting to the Chief Operating Officer, you'll support our growth by identifying where wildfire-related construction or renovation activity is happening, using that information to target outreach, and generating interest among homeowners, HOAs, and community stakeholders. This is an outbound, relationship-driven role for someone who thrives in community engagement, understands how to interpret local permitting activity, and enjoys using data to drive proactive outreach, awareness, and lead generation efforts.

Key Responsibilities:

• Research and identify high-potential development zones, building permit activity, AHJs (Authorities Having Jurisdiction), and communities where Frontline can expand.
• Conduct targeted outreach (calls, emails, in-person visits, city meetings) to homeowners, HOAs, community leaders, and local stakeholders.
• Use permit data to identify potential leads and apply insights to outbound engagement strategies.
• Qualify and nurture leads by educating homeowners and community groups on wildfire protection solutions and Frontline's system capabilities.
• Support creation of educational materials and community resources that help drive awareness and engagement.
• Build relationships with local municipalities, community associations, and relevant stakeholders to increase awareness of Frontline's technology.
• Engage homeowners and builders based on permit trends, introducing solutions that align with property upgrades or wildfire safety needs.
• Develop presentations and materials that explain system benefits, community impact, and wildfire safety value.
• Support leadership by coordinating stakeholder meetings and introducing Frontline to decision-makers across key jurisdictions.
• Represent Frontline at city council meetings, fire safety events, community workshops, and public outreach sessions to increase visibility.
• Build credibility through data and community impact stories (e.g., 96% survival rate).
• Work closely with Events, Marketing, and Sales teams to ensure consistent messaging across community and municipal outreach.
• Maintain disciplined reporting and tracking within CRM tools such as Zoho, HubSpot, Salesforce, and LinkedIn Sales Navigator.
• Track KPIs including outreach activity, meetings booked, lead conversion, and community engagement metrics.
• Share insights from the market and permit activity to improve homeowner targeting, messaging, and strategic market expansion.

Qualifications:

• Must-Have: 36 years of experience in business development, community engagement, market development, government relations, or related fields.
• Strong understanding of municipal structures, local community dynamics, or working with AHJs.
• Excellent presentation and communication skills able to clearly explain technical products and community safety value.
• Proven ability to build trust with homeowners, HOAs, and public-sector stakeholders.
• Proficiency with CRM and outreach tools (Zoho, HubSpot, Salesforce, LinkedIn Sales Navigator, Apollo, etc.).
• Highly motivated self-starter who thrives in an evolving, fast-paced environment with limited structure.
• Nice-to-Have: Experience working with fire departments, building officials, HOAs, or community development agencies.
• Background in solar, fire/life safety, building systems, sustainability, or construction.
• Familiarity with permit trends, local market indicators, and community engagement workflows.
• Passion for climate resilience and community wildfire mitigation.

Compensation & Benefits:

• Competitive base salary: $65,000 to $80,000 + Performance Bonuses
• Company-provided cell phone and laptop
• Medical, Dental, Vision insurance
• Full Medical, Dental, and Vision coverage
• 401(k) retirement plan
• Flexible time off + 14 paid holidays (yes, your birthday is one of them!)
• Work-from-home stipend to support your remote setup
• Join a high-performing, mission-driven team doing work that truly matters
• And much more!

Join Our Mission!: If you're excited about building technology that protects homes and families from wildfire disasters, we want to hear from you! Apply today and become part of a fast-growing team with purpose and innovation at its core. Diversity and inclusion are essential values at Frontline. We know we'll do our best and most impactful work when we feel represented and we belong. We encourage talented people from a wide variety of backgrounds and experiences to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.