Retention Marketing Specialist

Retention Marketing Specialist

REVOLVE is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted, premium lifestyle brand, and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast yet curated offering totaling over 45,000 apparel, footwear, accessories and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 500 emerging, established and owned brands. Through 16 years of continued investment in technology, data analytics, and innovative marketing and merchandising strategies, we have built a powerful platform and brand that we believe is connecting with the next generation of consumers and is redefining fashion retail for the 21st century.

At REVOLVE the most successful team members have a thirst and the creativity to make this the top e-commerce brand in the world. With a team of 1,000+ based out of Cerritos, California we are a dynamic bunch that are motivated by getting the company to the next level. It's our goal to hire high-energy, diverse, bright, creative, and flexible individuals who thrive in a fast-paced work environment.

Some of the sweetest perks we offer aren't in a typical benefit package like hefty discount on items we carry as in 50% or more off retail prices, free weekly lunches, and pretty rad company parties.

Main purpose of the Retention Marketing Specialist role:

This is a full time and permanent role for an analytically driven thinker who can synthesize current business intelligence or trend data to inform retention marketing strategy, and project manage and implement new strategies.

Major Responsibilities:

• Provide analysis to support email, mobile push messaging, SMS, the Loyalty Club, and other retention channels
• Write queries and scripts to serve personalized content in emails and mobile push messages
• Define, implement, and automate weekly and monthly reports of key performance metrics, action items and alerts, and A/B test results
• Provide actionable email and push strategy recommendations based on key performance metrics, A/B test results, and various data sources
• Perform customer segmentation and customer lifetime value analysis to support retention strategy
• Establish and build relationships with stakeholders including marketing, engineering, merchandising, creative, copy etc.
• Help drive REVOLVE's customer activation and retention strategy by using data to optimize lifecycle, batch, and transactional email campaigns
• Help develop programs to maximize customer retention, with a focus on repeat purchase, win-back, cross-sell, and upsell efforts
• Create data-driven, dynamic campaigns, audience segmentation strategies and testing plan to maximize ROI targets
• Prepare, test and schedule daily email sends
• Test and schedule mobile push notifications
• Plan and implement A/B tests on campaigns
• Develop and project manage triggered email campaigns and personalization in batch-sent email campaigns
• Prepare and present weekly email scorecard
• Maintain email calendar and gather assets
• Check and troubleshoot email code with basic understanding of HTML and PHP can be learned on-the-job
• Oversee and monitor email list segmentation and list growth
• Provide ad-hoc reporting and analytical support to marketing team as needed
• Perform market research and monitor competitor's email programs
• Help with Loyalty program implementation and measurement

Required Competencies:

• Outstanding analytical skills, with strong academic background in data analytics, technology, math, or science.
• Strong SQL background, ability to dive into the dataset and arrive at a conclusion
• Proven business acumen and results oriented.
• Ability to demonstrate logical thinking and problem solving skills
• Strong attention to detail
• Strong communication, collaboration, and presentation skills
• Comfortable working in a very collaborative, creative, and fast paced environment
• Comfortable sharing concepts and taking feedback
• Self-motivated and takes initiative
• Interest in e-commerce and marketing
• Eagerness to learn new skills
• Self-motivation and initiative-taking

Minimum Qualifications:

• A BA/BS Degree is required

Preferred Qualifications:

• 1+ years of analytical experience is a plus but not required
• MS/MSc/MEng in a quantitative field is a plus but not required
• Experience with SQL, Tableau, Google Analytics, Python preferred
• Basic programming skills in any language (java, vba, python, c++) are a plus
• Experience with E-commerce marketing is a plus
• SQL and Database experience or training is a plus

A successful candidate works well in a dynamic environment with minimal supervision. At REVOLVE we all roll up our sleeves to pitch-in and do whatever it takes to get the job done. Each day is a little different, it's what keeps us on our toes and excited to come to work every day.

For individuals assigned and/or hired to work in California, Revolve includes a reasonable estimate of the salary or hourly rate range for this role. This takes into account the wide range of factors that are considered in making compensation decisions; including but not limited to business or organizational needs, skill sets, experience and training, licensure, and certifications.

A reasonable estimate of the current base annual range is $70,340 to $75,000 per year.

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