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GP Strategies Corporation
District Digital Performance SpecialistGP Strategies Corporation • Detroit, MI, United States
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District Digital Performance Specialist

District Digital Performance Specialist

GP Strategies Corporation • Detroit, MI, United States
30+ days ago
Job type
  • Full-time
Job description

District Digital Performance Specialist

Drive digital transformation. Empower dealer success. Are you passionate about digital strategy and helping businesses thrive online? As a District Digital Performance Specialist, you'll be the go-to consultant for a group of dealers, guiding them to optimize their digital presence and performance. This role blends strategy, coaching, and executionmaking you a key player in shaping the future of automotive retail.

What You'll Do:

  • Act as the primary digital advisor for assigned dealers, driving adoption and success across sponsored digital programs.
  • Partner with District Sales and Aftersales Managers to identify opportunities that boost dealer engagement and performance.
  • Coach dealers on customer acquisition, retention, and satisfaction through cutting-edge digital strategies.
  • Conduct digital assessments, review KPIs, and develop actionable plans to improve results.
  • Coordinate website customizations, resolve vendor issues, and quarterback technical support requests.
  • Lead execution of divisional go-to-market strategies across key digital areas:
    • Websites & digital advertising
    • Consumer marketing
    • Lead management
    • Service optimization
    • Social media & reputation management
    • Digital signage and more

What Makes You a Great Fit:

  • Bachelor's degree and 12 years of experience in digital marketing or advertising.
  • Working knowledge of SEO, SEM, social media, CRM, and digital retail strategies.
  • Strong consulting and relationship-building skillsyou know how to become a trusted advisor.
  • Excellent communication and time management skills in a fast-paced environment.
  • Ability to travel up to 20% and adapt to varying levels of dealership digital expertise.

Preferred Qualifications:

  • Automotive or dealership experience.
  • Familiarity with Salesforce and performance consulting processes.

Why Join Us? You'll be at the forefront of digital transformation in the automotive industryhelping dealers connect with customers, grow their business, and deliver exceptional experiences. If you're ready to combine strategy with impact, this is your opportunity.

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District Digital Performance Specialist • Detroit, MI, United States

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