The Worldwide Omnichannel Strategy team leads omni-channel planning, execution, and measurement in close partnership with Brand, Agency, Business Insights and Production teams. In this role, you will be responsible for the management and execution of omnichannel engagement plans to support a Client brand. You will serve as a dedicated point-of-contact for a cardiovascular brand working with the Associate Director, Omnichannel. This role requires internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies.
Candidates for this position should have experience in pharmaceutical HCP digital marketing, Agency management, Brand partnership and MLR approval processes.
Purpose/Objective of the job: Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of omni-channel campaigns/tactics aligned to the brand strategy.
Key Responsibilities and Major Duties:
Specific Job Responsibilities:
Digital Operations - Digital Marketing Specialist • Princeton, NJ, United States
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