Industry: Construction Products / Building Systems / E-commerce & B2B
Location: On-site Rochester, NY
Travel: Occasional (up to 5%)
Reporting To: Marketing Manager
Salary Range: $65,000 $75,000
Experience Required: 57 years in digital marketing or e-commerce marketing
About the Opportunity Our client is a growing organization in the construction and building solutions industry, operating across both e-commerce and B2B project-based sales. The company is expanding its marketing capabilities and is seeking a hands-on, strategic marketing professional to support continued growth. This role is being recruited confidentially.
The Senior Marketing Specialist will be responsible for executing and optimizing marketing strategies across multiple brands. This role focuses on lead generation, e-commerce revenue growth, and brand awareness through digital and traditional marketing channels. The position works closely with leadership, manages external vendors, collaborates cross-functionally, and owns campaign execution, reporting, and optimization.
57 years of experience in digital marketing, e-commerce, or performance marketing
Strong project management and prioritization skills
Excellent written and verbal communication abilities
Data-driven mindset with strong analytical skills
Self-starter with a strong sense of ownership and accountability
Ability to work effectively in a fast-paced environment
Confident and professional communicator across all levels of the organization
Highly organized with strong attention to detail
Comfortable managing multiple projects simultaneously
Collaborative and team-oriented mindset
Adaptable and able to respond quickly to changing priorities
Senior Marketing Specialist • Rochester, NY, United States
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