Senior Media Planner, Programmatic

Job Description

Team One is Publicis Groupe's fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world. We're known as the 'architects of aspiration' helping luxury brands reach modern affluents and next-gen consumers through culturally fluent strategies and experiences, unmatched access, and the agility to move at the speed of culture. We're a team of 400+ creators, doers, and difference-makers across six North American officesLos Angeles (our HQ), Dallas, New York, Chicago, Atlanta, and Boise. Together, we're proud partners to iconic brands, including Lexus and the Lexus Dealer Association, Marriott International, The Ritz-Carlton, Barclays, The RealReal, HKS Architects, Metabo HPT, KB Home, Hewlett Packard Enterprise, Mo?t Hennessy, Citi., and Cathay Pacific Airlines. We take pride in our industry-shaping creativity, connection, and exceptional culture that have been recognized with honors like Fast Company's Best Workplaces for Innovators and Ad Age's Best Places to Work.

Job Description

As a Senior Media Planner, Programmatic, you will be a strategic leader responsible for developing, executing, and optimizing programmatic media plans that drive meaningful business outcomes for our clientsprimarily within the luxury automotive category. You'll collaborate closely with internal teams, agency partners, and platform vendors to architect smart, data-driven strategies across display, video, audio, and emerging programmatic channels.

You will play a central role in evaluating new technologies, shaping audience strategies, and ensuring flawless execution across DSPs. You'll also translate performance insights into compelling stories that influence clients and guide ongoing optimization and testing.

Responsibilities

Develop full-funnel programmatic media plans, including strategy, audience recommendations, budget allocation, inventory selection, and KPIs. Lead campaign briefing, setup, forecasting, pacing, and optimization workflows in partnership with activation teams. Evaluate and recommend audience segmentation strategies, leveraging 1P/2P/3P data, contextual opportunities, and platform-native solutions. Collaborate with analytics and insights teams to define measurement frameworks, testing roadmaps, and learning agendas. Analyze campaign results and generate actionable insights that shape ongoing strategy. Provide thoughtful guidance on channel roles, programmatic trends, and emerging technologies. Partner with creative, account, and production teams to ensure alignment on messaging, placements, and deliverables. Lead communication with platform partners (DV360, The Trade Desk, Amazon DSP, etc.) to stay ahead of innovations and competitive intelligence. QA all programmatic media plans and deliverables, ensuring accuracy, consistency, and excellence. Present strategic recommendations, insights, and results to internal teams and client stakeholders. Support junior team members through guidance, mentorship, and performance feedback.

Qualifications

Bachelor's degree in Marketing, Advertising, Communications, or related field. 46+ years of experience in digital media planning, with at least 3 years focused specifically on programmatic media. Strong understanding of DSPs (DV360, TTD, Amazon, Yahoo DSP, etc.) and programmatic buying mechanics (PMPs, PG, RTB, auction dynamics). Experience developing strategies for audience targeting, data activation, measurement, and attribution. Ability to analyze performance data and synthesize into clear insights and recommendations. Experience working with luxury, automotive, or premium brands is a plus. Strong cross-channel understanding of display, video, CTV, audio, native, and emerging programmatic formats. Excellent communication, presentation, and storytelling skills. Ability to manage multiple projects in a fast-paced environment with attention to detail. Familiarity with ad serving, measurement, and verification tools (DCM/CM360, MOAT, IAS, GA/GA4,Adobe, etc.). Proficiency in Excel, PowerPoint, and project management workflows.

Bonus if You Have: Hands-on-keyboard DSP experience Google Marketing Platform or Trade Desk Certifications Experience with brand lift studies, MMM, MTA, or advanced analytics Exposure to identity solutions, clean rooms, or privacy-safe data models Experience with automation/bulk sheets for optimization, reporting, and trafficking efficiencies Experience with DCO at scale Regional media planning experience

Additional Information

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $60,800.00 - USD $89,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.