Traffic Manager

Traffic Manager

The Traffic Manager is responsible for the accurate, timely, and efficient trafficking of creative assets across a highly complex, large-scale, multi-channel account portfolio. This role plays a critical function in ensuring media buys are fulfilled correctly and on schedule across traditional and digital channels, while serving as a strong collaborator with Account Management, Media, Production, and external partners.

The ideal candidate brings deep hands-on traffic management experience, strong operational rigor, and excellent communication skills. This role may include light project management support, particularly in coordinating timelines, approvals, and cross-functional handoffs, but the primary focus is traffic execution and oversight.

Lead end-to-end trafficking of creative assets for a highly complex, multi-channel account, ensuring accuracy, compliance, and on-time delivery

Traffic assets across traditional and digital channels, including but not limited to: Broadcast, Digital & Programmatic, Paid Search, Paid Social, YouTube / Online Video, OOH, Print, and Site Direct

Partner closely with Account Management and Media teams to obtain and clarify direction related to markets, messaging, assets, run dates, and specifications

Generate and manage Creative IDs, file naming conventions, and asset tracking to support reporting, dashboards, and audits

Input and maintain accurate trafficking details within Media Insertion Orders (MIOs) and related systems

Coordinate internal and external approvals prior to releasing traffic instructions to media partners and vendors

Proactively identify risks, gaps, or timing issues and communicate solutions early to project teams

Collaborate effectively across disciplines to ensure smooth handoffs and shared accountability

Support light project management needs as required, including timeline coordination and status communication

Ensure adherence to partner SLAs, internal processes, and quality standards

Uphold our agency values: Humanity. Diversity. Integrity. Tenacity. Curiosity.

5+ years of Traffic Management experience within an agency or media-driven environment

Proven experience trafficking both traditional and digital media, including programmatic, search, and social

Experience supporting large-scale, high-complexity, multi-channel accounts

Strong understanding of agency workflows, cross-functional dependencies, and structured intake and trafficking processes

Knowledge of media and creative specifications across multiple formats, including digital, OOH, print, and broadcast

Demonstrated ability to manage multiple priorities, meet tight deadlines, and maintain exceptional attention to detail in a high-volume environment

Required platform experience:

Smartsheet

Basecamp

Strong written and verbal communication skills, with the ability to collaborate effectively across internal teams and external media partners

Exceptional organizational skills and accuracy when managing high volumes of deliverables

Clear, proactive communicator with the ability to build strong cross-functional relationships

Creative Intake Stewardship: Manage the intake process for all creative requests, ensuring forms are complete, accurate, and clearly scoped for delivery.

Creative Trafficking Execution: Process final creative assets and traffic them directly to media partners, ensuring all files meet required specs, formats, and deadlines.

Timeline Coordination: Partner with the Project Manager to stay in sync on production schedules, helping ensure deliverables are sent out in lockstep with broader timelines.

Delivery QA: Review final creative to confirm file readiness (naming conventions, formatting, file types, and specs) prior to trafficking to media partners.

Documentation & Tracking: Maintain detailed trafficking logs and delivery records, updating stakeholders on file status and delivery confirmation.

Cross-Functional Communication: Serve as the operational bridge between Project Management, Creative, and external media contacts to ensure clarity and accuracy in all outbound creative distribution.

Problem-Solving: Proactively flag and resolve trafficking challenges such as unclear specs, missing assets, or media changes.

Experience trafficking creative across multiple channels simultaneously

Familiarity with media plans and insertion orders

Ability to quickly learn new systems and spec guidelines

Bachelor's degree or equivalent professional experience

Experience working in hybrid Traffic / Project Management environments

Comfort operating in fast-paced, deadline-driven client settings

This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. The [company] is an Equal Opportunity Employer.