Marketing Specialist

Marketing Specialist

Higgins - San Antonio, TX 78217

Overview

Position Type Full Time Job Shift Typically, M-F 8am to 5pm Education Level Bachelor's Travel Percentage 0% Category Marketing

Description

GENERAL DESCRIPTION OF POSITION

The Marketing Specialist serves as a strategic contributor within Brighton Center's marketing department, with primary responsibility for shaping, developing and guiding multi-channel marketing initiatives that strengthen brand visibility, drive audience engagement, and support organizational growth. This role exercises independent judgment in defining channel strategies, optimizing digital ecosystems, and ensuring effective performance across email, CRM, content, social media and creative direction.

Working under the direction of the VP of Marketing, the Marketing Specialist prioritizes projects independently, evaluates marketing opportunities, and makes data-informed decisions that influence campaign direction, messaging frameworks and resource allocation. The ideal candidate demonstrates strong strategic thinking, advanced writing capabilities, and the ability to interpret analytics to drive continuous improvement across all marketing functions.

ESSENTIAL FUNCTIONS

Email Marketing & Campaign Strategy 15%

• Lead the email marketing strategy and prioritization aligned with department priorities and communications calendars.
• Own the messaging approach - draft, edit, and approve email copy to ensure accuracy, brand alignment, and strong audience engagement.
• Set and enforce best practices including segmentation, list hygiene, and deliverability considerations.
• Direct A/B testing and performance optimization through subject line, content, and timing adjustments.

CRM Management & Marketing Operations 20%

• Oversee strategic utilization of the CRM to enhance marketing and audience segmentation.
• Design and optimize workflows, data structures and processes to improve effectiveness and data integrity.
• Make decisions on system enhancements and govern marketing automation standards, including validation of testing protocols.
• Establish documentation standards and maintain organized, auditable records for operational visibility.

Social Media Strategy 20%

• Set the social media strategy, content pillars and engagement approach aligned with brand and campaign objectives.
• Develop, write and produce priority social media content, graphics and short-form videos to support high-impact initiatives.
• Oversee publishing cadence across social platforms to maintain an active and cohesive digital presence.
• Define community management guidelines and escalation protocols to safeguard brand reputation.

Content Strategy & Editorial Oversight 20%

• Own, write, edit, and publish blog posts and related content that support marketing campaigns and organizational objectives.
• Guide content development to ensure clarity, consistency, and adherence to brand voice and positioning.
• Translate stakeholder inputs into audience-centric narratives that support campaigns and programs.
• Manage content calendars and ensure timely content delivery across channels.

Creative Direction & Brand Quality Oversight 15%

• Provide creative direction for graphics and video assets across digital channels, ensuring adherence to brand standards.
• Create or adapt existing creative assets into updated formats and sizes as needed.
• Maintain brand consistency across visuals and ensure polished final deliverables.

Analytics, Budget Tracking & Reporting 10%

• Lead analysis of campaign and channel performance, translate insights into strategy adjustments and channel mix recommendations.
• Prepare and refine reporting in Excel and related tools to support effective decision-making.
• Own budget stewardship for assigned initiatives, including monitoring spend, reconciling invoices/charges, and maintaining accurate documentation.
• Support the team's understanding of advertising and its impact by contributing to performance insights and reporting.

Other Functions:

The above statements reflect the general details considered necessary to describe the principal functions of the job and shall not be construed as a detailed description of all the work requirements that may be inherent in the job. Job responsibilities include, but are not limited to, those listed above.

QUALIFICATIONS & REQUIREMENTS

Education & Experience

• Associate degree required in Marketing, Communications, Business, or related field.
• Bachelor's degree preferred.
• 5+ years of digital marketing experience with demonstrated ownership of campaigns and ability to manage multiple priorities.

Knowledge, Skills & Abilities

• Strong writing and editing skills with high attention to detail and quality control.
• Demonstrated experience leading messaging frameworks, editorial direction and social media strategy.
• Ability to interpret analytics and apply insights to improve campaign outcomes.
• Understanding of advertising fundamentals and how marketing efforts impact organizational performance.
• Experience with a CRM system and marketing platforms; HighLevel experience is a plus.
• Proficient with Meta Business Suite and social media management platform.
• Comfort with basic graphic/video editing tools and proficiency in Microsoft 365 suite (e.g., Canva and/or similar editing platforms).
• Experience working with multiple lines of business.
• Strong interpersonal skills and ability to collaborate effectively across teams.

Physical & Mental Requirements

• Ability to manage multiple deadlines, shifting priorities, and time-sensitive deliverables.
• Strong attention to detail and ability to maintain accuracy in a high-volume environment.
• Ability to remain seated for extended periods while working at a computer.
• Ability to monitor a computer screen for extended periods.
• Manual dexterity for extensive keyboard use and digital editing tasks.