We are looking for a Senior Digital Marketing & Automation Specialist to lead our e-commerce initiatives and marketing automation transitions, notably from Eloqua to Marketo. The role demands enhancing digital customer journeys, boosting online conversions, and executing marketing strategies to transition sales from telesales to digital platforms efficiently. The position involves collaboration with cross-functional teams to optimize web content, manage CRM integrations, and deliver impactful digital marketing campaigns.
Develop and execute e-commerce strategies to maximize online sales.
Lead the migration and optimization of marketing automation platforms from Eloqua to Marketo.
Optimize web content and user experience, utilizing A/B testing and UX enhancements.
Integrate and maintain CRM systems, ensuring seamless operational flow with Marketo.
Analyze performance data to drive optimization strategies and content updates.
Proficient in Adobe Marketo and other marketing automation tools.
Solid experience with WordPress CMS and web development languages (HTML, CSS, JavaScript).
Strong competency in CRM integration, preferably Salesforce.
Background in E-commerce and B2B SaaS industries is highly preferred, along with familiarity with digital marketing in these domains.
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Digital Marketing & Marketing Automation Specialist: 25-03931 • San Diego, CA, United States
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