E-Commerce Director, Amazon, F1 Apparel

THE ROLE

Insomniac is looking for a Director of E-Commerce, Apparel that orchestrates all aspects of the e-commerce strategy for a brand. This role combines sales, marketing, technology, and management expertise to develop a plan that delivers a superior brand and shopping experience for customers. This position reports to the VP of Consumer Products: Formula 1 JV. This is not a remote position.

RESPONBILITIES

• Work closely with the supply chain and logistics teams to manage inventory levels, prevent stockouts, and ensure timely fulfillment of orders

• Collaborate with customer service to resolve issues related to shipping, returns, and refunds

• Oversee and optimize advertising campaigns on Amazon, including Sponsored Ads, DSP, and other relevant ad platforms, to drive traffic and increase sales

• Analyze campaign effectiveness to adjust ad spending and improve ROI

• Own the e-commerce strategy for both channels, collaborating closely with internal and external partners to drive revenue growth

• Navigate the complexities of the retail landscape, analyzing industry trends and customer behavior to create and adapt a dynamic plan that aligns with Insomniac/F1 vision while minimizing channel conflict with Fanatics.

• Develop and execute a comprehensive e-commerce strategy to drive aggressive revenue growth for F1 with Amazon US, spearheading initiatives that accelerate performance and capture market share

• Continuously analyze performance data and market trends to make informed decisions, ensuring efficient investment in high-impact growth activities

• Develop, execute, and communicate short and long-term financial plans (sales, margin, contribution, inventory turns) that drive revenue and profitability growth in support of Insomniac’s and F1 strategic objectives

• Accurately forecast sales and manage inventory to ensure alignment with demand, collaborating closely with Demand Planning, Operations/Supply Chain, and Finance

• Partner seamlessly with cross function teams to align on key initiatives, product launches, and promotional strategies

• Collaborate with Marketing and Product teams to leverage customer insights and segmentation, optimizing strategies based on data-driven learnings

• Spearhead the Amazon retail strategy in partnership with our Amazon vendor manager, our external Amazon agency, and our Growth Marketing team, to maximize market share and growth

• Manage and effectively grow account profitability, including promotions and pricing, owning the direct relationship with the Amazon US Vendor Manager and leading account negotiations

• Work closely with internal supply chain and demand planning teams on supply management, effectively managing internal and external expectations

• Analyze and surface insights around conversion rates, average order value (AOV), customer lifetime value (LTV), promotional lift, and other key metrics to identify areas for improvement and increase conversion

• Partner with Marketing and Product to drive site improvements that enhance sales performance

• Ensure an ongoing cadence of A/B tests to optimize the website user experience and conversion rates

• Advanced Amazon optimization and sponsored ads knowledge.

• Must have advanced knowledge of MS Excel and firm grasp of formulas (v-lookup, etc) and logic.

• Can manage a large database of product SKUs and can manipulate data as needed.

• FileMaker Pro experience a plus

• Manage data feeds and listings on Amazon

• Strong Photoshop skills to edit product images, and web design soft skills

• Motivated and Quick to learn, be able to multi-task, and work independently

• Listing optimization and SEO on Amazon

• Database management via Excel - Inventory feed management

• Listing management on Amazon etc.

• Listing error resolution - Image editing via Photoshop

• Add/update product SKUs to our Database

QUALIFICATIONS

• 8+ years of comparable e-commerce Amazon experience required and 3+ years in a management position

• Advanced technical skills in AWS and Shopify, including Excel and ERP systems.

• Possess excellent organizational, communication, and analytical skills with the ability to prioritize and handle multiple tasks simultaneously in a fast-paced environment

WORK ENVIRONMENT

• Must be able to tolerate loud noise levels & busy environments

• Must be willing to work during evening and weekend hours, as required, to meet deadlines

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.