The Marketing Specialist, Field Marketing supports regional revenue growth by executing targeted marketing programs aligned directly to sales priorities. This role partners closely with regional sales teams to drive leads, pipeline, and POS, turning field activity into measurable business impact.
This is not an events-only role. Field Marketing is accountable for results.
Execute regional marketing plans aligned to Small Law growth priorities
Partner with sales to support lead generation, pipeline acceleration, and renewals
Coordinate and support in-person and virtual programs (CLEs, lunches, demos, regional events) with clear follow-up and measurement
Support account-based marketing (ABM) initiatives for priority and at-risk accounts
Develop and adapt regionally relevant, sales-ready materials (talk tracks, one-pagers, follow-up assets)
Track and report on performance metrics including leads, engagement, and POS
Manage regional budgets and ensure activities align to ROI expectations
Collaborate with demand gen, digital, and content teams to ensure consistency and impact
Marketing programs are clearly tied to sales outcomes
Sales teams actively use and request Field Marketing support
Regional activity converts into qualified leads and pipeline
Programs are executed with discipline, follow-up, and accountability
24 years of experience in marketing, field marketing, or demand generation
Strong interest in sales-aligned marketing and revenue accountability
Experience supporting events, campaigns, or ABM initiatives
Comfort working cross-functionally with sales teams
Ability to manage multiple initiatives and priorities simultaneously
Strong communication, organization, and follow-through
U.S. National Base Pay Range: $53,900 - $89,800. Geographic differentials may apply in some locations to better reflect local market rates.
We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.
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Marketing Specialist • Dayton, OH, United States
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