The full time Digital Marketing Consultant position will help launch a new client B2B Digital marketing learn website (client.com/business) by moving and creating new personalized journey experiences to the new site. In addition, the position will lead efforts to analyze data analytics for both the current and new site using Adobe Analytics. The candidate will work with content management system authoring and Adobe Target teams to ensure that we maximize personalized journeys on the site in order to increase quality visits and lead conversions. From a reporting perspective, the position will help analyze the best performing user web journeys, run lead conversion reporting by marketing tactic, investigate performance variances from KPI targets and ensure that the new website is properly tagged for new analytics reporting.
Key Responsibilities will include:
Where candidates will Be Working:
What Client is Looking For: Candidate will need to have:
Even better if candidates have one or more of the following:
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