Hotel Sales Manager

JOB SUMMARY

The Hotel Sales Manager is responsible for driving group and leisure revenue through proactive sales efforts, strategic account management, and strong client relationships. This role partners closely with Revenue Management, Sales Support, and Operations to grow market share, optimize RevPAR, and deliver exceptional, brand-forward customer experiences in alignment with Marriott standards.

ESSENTIAL JOB FUNCTIONS
▪ Proactively solicit group and leisure business aligned with the hotel's overall sales strategy.
▪ Identify and secure new business through prospecting, sales calls, networking events, tradeshows, and community involvement.
▪ Develop, execute, and manage sales action plans to meet or exceed assigned revenue and room night goals.
▪ Maintain and grow existing client relationships to drive repeat and referral business.
▪ Solicit, negotiate, and close group and leisure business within established pricing and contract
parameters.
▪ Manage assigned accounts in accordance with Marriott sales processes and brand standards.
▪ Conduct site inspections and deliver compelling client presentations highlighting hotel amenities and unique selling points.
▪ Serve as the primary client contact throughout the sales cycle, ensuring a seamless transition to
Operations.
▪ Deliver exceptional customer service that drives guest satisfaction, loyalty, and long-term partnerships.
▪ Analyze STR reports, market trends, and competitor activity to identify opportunities for revenue growth.
▪ Partner closely with Revenue Management to optimize pricing, inventory, and total revenue
performance.
▪ Participate in weekly sales, revenue, and strategy meetings, providing actionable insights and
recommendations.
▪ Support execution of Property Sales Reviews (PSR) and quarterly Sales & Marketing action plans.
▪ Uphold Marriott brand standards and Lodging Dynamics service culture in all interactions.
▪ Maintain accurate account records, contracts, and required sales documentation.
▪ Demonstrate professional appearance, reliable attendance, and effective communication.
▪ Attendance is a key component of this position.
▪ Maintains open and effective communication with team members and management.
▪ Adheres to established safety and emergency procedures and protocols, this includes Company,
federal, and state specific regulations and guidelines.
▪ Completes all required Company training/compliance courses as assigned.
▪ Adheres to Company standards and maintains compliance with all policies and procedures.
▪ Performs other related duties and responsibilities as assigned.

EDUCATION
▪ Associate's degree from an accredited university or equivalent in related field.

EXPERIENCE
▪ A minimum four (4) years of experience in the hotel sales and marketing or hospitality field required.

LICENSES & CERTIFICATIONS
▪ This position does not require licenses or certifications.

SKILLS & ABILITIES
This position requires the capability to understand and follow both oral and written directions, as well as the ability to communicate effectively with others in English and interact successfully with internal and external customers.
▪ Proficient in time management; the ability to effectively organize and manage multiple priorities.
▪ Emotional intelligence and interpersonal skills, with the ability to build strong working relationships with team members at all levels.
▪ Skilled in fostering a collaborative environment and inspiring high performance within a team.
▪ Analytical and problem-solving skills.
▪ Performs well with frequent interruptions and/or distractions.
▪ Understands how to develop and implement business strategies.
▪ Ability to interpret and create policies, procedures, and manuals.
▪ Able to communicate appropriately and effectively with all levels of management and external
stakeholders.
▪ Ability to effectively listen, understand, and resolve challenges and concerns from management,
team members, and/or customers (internal/external).
▪ Exceptional interpersonal skills to include coaching, counseling, and mentoring.
▪ Able to identify and seize revenue-generating opportunities while effectively managing costs and
resources.
▪ Capable of developing and executing a comprehensive business strategy that aligns with brand
identity and exceeds guest expectations.
▪ Knowledge of key industry trends, best practices, regulations, and the current industry landscape.
▪ Proven ability to drive revenue growth, optimize costs, and achieve financial targets.
▪ Able to engage diplomatically and effectively with third party operators and owners, empathizing, and reacting appropriately to partner feedback and helping resolve issues where necessary.
▪ Proficient in public speaking.
▪ Basic math skills.
▪ Proficient in Google Docs/Microsoft Word.
▪ Proficient in Google Sheets/Microsoft Excel.
▪ Proficient in Google Slides/Microsoft PowerPoint.
▪ Proficient in Gmail/Microsoft Outlook.
▪ Ability to adjust effectively to evolving work environments and shifting customer (internal/external) requirements.
▪ Able to maintain a positive and professional working environment.
▪ Fosters a culture of excellence.
Lodging Dynamics Job Description | Revised: 8/12/2025
▪ Able to work effectively in a culturally diverse environment and support diversity and inclusion within the organization.

TRAVEL REQUIREMENTS
▪ 10% travel required.

PAY

Salary pay: $65,000 - $75,000 depending on experience

PHYSICAL DEMANDS
▪ Climbing: Ascending or descending ladders, stairs, scaffolding, ramps, poles and the like, using feet and legs and/or hands and arms. Specifically, when the amount of climbing exceeds that needed for ordinary motion.
▪ Balancing: Maintaining body equilibrium to prevent falling and walking, standing or crouching on
narrow, slippery, or erratically moving surfaces. Specifically, when the amount of balancing exceeds that needed for ordinary motion and maintenance of body equilibrium.
▪ Stooping: Bending body downward and forward by bending spine at the waist. Specifically, if it is to a considerable degree and requires full motion of the lower extremities and back muscles.
▪ Reaching: Extending hand(s) and arm(s) in any direction.
▪ Standing: Particularly for sustained periods of time.
▪ Walking: Moving about on foot to accomplish tasks. Specifically, for long distances or moving from one work site to another often.
▪ Pushing: Using upper extremities to press against something with steady force in order to thrust
forward, downward, or outward.
▪ Pulling: Using upper extremities to exert force in order to draw, haul, or tug objects in a sustained motion.
▪ Lifting: Raising objects from a lower to a higher position or moving objects horizontally from position to-position. Specifically, if it occurs to a considerable degree and requires substantial use of upper extremities and back muscles.
▪ Grasping: Applying pressure to an object with the fingers and palm.
▪ Talking: Expressing or exchanging ideas by means of the spoken word. Those activities in which
they must convey detailed or important spoken instructions to other workers accurately, loudly, or
quickly.
▪ Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discriminations in sound.
▪ Hands to Fingers: Picking, pinching, typing, or otherwise working, primarily with fingers rather than with the whole hand as in handling.
▪ Repetitive Motion: Substantial movements (motions) of the wrists, hands, and/or fingers.
▪ Close Vision: Clear vision at 20 inches or less. Required to perform an activity such as preparing
and analyzing data, transcribing, viewing a computer terminal, extensive reading or visual
inspections.
▪ Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a minor amount of force
frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

WORK ENVIRONMENT
▪ None: No exposure to adverse environmental conditions (typical office/administrative setting).

DISCLAIMER
This job description provides a general overview of the work performed, including the typical
responsibilities and level of duties associated with this position. It should not be construed as an exhaustive list of tasks or obligations for any individual team member. This description does not alter the employment relationship between the Company and its team members.
The Essential Job Functions, Physical Requirements, and Work Environment characteristics outlined are intended to reflect the requirements needed to perform the essential functions of this role effectively. Management retains the authority to modify, adjust, or revoke job duties and responsibilities as needed, and to make reasonable accommodations to enable qualified team members to fulfill the essential functions of their roles. The Company is an Equal Employment Opportunity (EEO) employer and is committed to providing a work environment free from discrimination and harassment. All employment decisions are made based on merit,
qualifications, and business needs without regard to race, color, religion, sex, national origin, age,
disability, sexual orientation, gender identity, or any other protected status/characteristic in accordance with applicable federal, state, and local laws.