Location: Boston, MA (or Remote/Hybrid) Reports to: Director of Marketing
Jeffrey Glassman Injury Lawyers is a premier Boston-based firm dedicated to fighting for the rights of the injured. We handle everything from complex medical malpractice to high-stakes motor vehicle accidents. We believe that information is power, and we are looking for a storyteller who can translate complex legal concepts into supportive, actionable, and SEO-optimized content for our community.
We are seeking a Legal Content Writer who is equal parts empathetic storyteller and SEO strategist. You won’t just be writing "articles"; you will be building a library of resources that help potential clients navigate the most difficult moments of their lives. You’ll be responsible for the voice of the firm across our website, blog, social media, and email newsletters.
High-Volume Content Creation: Draft compelling, high-quality website pages, blog posts, and FAQs focused on personal injury topics (MVA, slip and fall, workers' comp, etc.).
SEO Optimization: Write with "Search Intent" in mind. You’ll work closely with our SEO team to integrate keywords naturally, optimize headers, and improve on-page readability to boost rankings.
Brand Voice Management: Maintain a tone that is professional and authoritative, yet compassionate and accessible. Our clients are often in pain—your writing should provide clarity and comfort.
Legal Research: Simplify complex Massachusetts statutes and case law into "plain English" that the average person can understand without losing legal accuracy.
Multi-Channel Adaptation: Turn a single long-form blog post into a series of engaging social media captions, email blasts, and video scripts for our attorneys.
Content Auditing: Regularly review and update existing evergreen content to ensure it remains accurate, relevant, and competitive in search rankings.
2+ Years of Professional Writing Experience: Ideally in a legal, insurance, or medical setting.
SEO Fundamentals: You understand how to use tools like SEMRush, Ahrefs, or SurferSEO to guide your writing.
Portfolio of Work: A proven ability to write long-form content that is both engaging and informative.
Meticulous Editing: An eagle eye for grammar, punctuation, and style. In the legal world, details matter.
Research Skills: Ability to quickly get up to speed on new legal topics and extract the most important information for the reader.
Experience writing specifically for Personal Injury law.
Basic understanding of HTML/WordPress for uploading and formatting posts.
Experience with "StoryBrand" or similar frameworks that position the client as the hero.
Purpose-Driven Work: Your writing will directly help people find the legal representation they need during a crisis.
Creative Autonomy: We value fresh perspectives. You’ll have a seat at the table in deciding what topics we cover and how we tell our story.
Stability & Growth: Join a well-established firm with a deep footprint in the Boston community and a commitment to staying ahead of digital trends.
Collaborative Environment: Work alongside top-tier attorneys and a savvy marketing team.
Please submit your resume and three writing samples (links or PDFs). We are specifically looking for samples that demonstrate your ability to explain a complex topic in a way that is easy to understand.
Legal Content Writer & Strategist • Boston, MA, US
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