Manager Marketing Software Solutions

Be part of a growing, successful company in an exciting and challenging field. Border States is 100% employee-owned, which means you’re empowered to make decisions, find solutions and receive rewards for your hard work.

This position will be located in: Fargo, ND Position can be remote or located within any of our major branch locations

Application Deadline: Posted Until Filled

Please note that the position may be filled before or after the listed application deadline. Applications will only be accepted while the posting remains active.

Job Summary

The Marketing Manager – Software Solutions is responsible for developing and executing the go to market strategy, demand creation programs, and marketing execution for Border States’ software solutions portfolio. This role leads cross functional planning and launch activities, creates differentiated value propositions, and drives pipeline growth, brand visibility, and customer engagement across the software sales channel. As an individual contributor, this role partners closely with Product Management, Sales, Customer Support, and Marketing teams to bring offerings to market, build compelling messaging, and enable the sales organization with content, tools, and programs that accelerate adoption and revenue growth. This position owns the planning and execution of integrated marketing campaigns, demand programs, and performance measurements to support pipeline and revenue objectives.

Responsibilities

Essential Functions

• Leads the development of the go to market strategy and branding for the software solutions channel, including positioning, value propositions, and launch plans for new offerings and enhancements.
• Drives demand creation and partner/channel marketing, developing and executing joint marketing plans, campaigns, and co marketing activities with internal teams and external partners.
• Maps the customer buying process and define target buyer audiences, creating or refining buyer personas and identifying industry specific needs that inform messaging and campaign strategy.
• Develops differentiated messaging and content, collaborating with content, design, and digital teams to create campaign assets across email, social, web, paid media, and events.
• Enables the sales organization with pitch decks, messaging guides, value propositions, and region specific sales content and tools that support buyer engagement and offering adoption.
• Creates and executes go to market launch plans, partnering with Product Management and Sales to coordinate messaging, content, enablement, and target account alignment.
• Plans and manages integrated marketing campaigns across channels including email, paid social/display, webinars, and content promotion, ensuring smooth end to end execution from asset creation to post campaign follow up.
• Owns demand program strategy and execution, including acquisition, nurture, and acceleration programs that support pipeline creation and revenue impact.
• Builds and manages marketing automation workflows, including emails, landing pages, forms, segmentation criteria, and nurture programs within the MAP.
• Partners with Sales and Lead Development teams to ensure timely follow up on nurtured leads and alignment on demand program performance.
• Monitors and optimizes campaign performance, tracking MQLs, SALs, influenced pipeline, and other key metrics across Salesforce, Google Analytics, and marketing tools.
• Generates performance reports and actionable insights, recommending optimizations to improve engagement, conversion, and pipeline velocity.
• Develops and maintains a lead to revenue model in partnership with Sales and business leaders, ensuring alignment between marketing activities and revenue outcomes.
• Applies SEO best practices and analytics to optimize content, improve discoverability, and enhance campaign effectiveness.

Non-essential Functions

• Assists with onboarding and training new marketing or sales facing employee owners within the Marketing and Revenue Operations teams.
• Supports documentation, knowledge management, and organization of marketing assets, campaign materials, and GTM resources.
• Participates in cross functional meetings or project teams to stay aligned with business changes impacting go to market execution.
• Performs other duties as assigned by supervisor or other designate.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field required.
• 5+ years of B2B marketing experience, including experience in software or technology marketing.
• Experience in digital marketing, growth marketing, lead management, and performance marketing strategy and execution.
• Strong analytical skills with experience in campaign measurement, reporting, and optimization.
• Experience with CRM and marketing automation platforms, preferably Salesforce.
• Demonstrated success introducing new solutions or offerings to existing markets.
• Experience with reseller, partner, or channel marketing is highly desired.
• Strong communication, collaboration, and project management skills.
• Self starter with the ability to navigate ambiguity and drive execution with minimal direction.
• Entrepreneurial mindset with the ability to balance process, governance, and agility.

Skills and Abilities

• Ability to translate business and buyer needs into compelling value propositions and marketing strategies.
• Process oriented, natural ombudsman for efficiency and effectiveness.
• Leadership and influence ability up and across organization.
• Ability to challenge the status quo, continually seeking opportunities for improvement.
• Marketing measurement analysis, visualization, and storytelling.
• Precision and attention to detail.
• Ability to solve problems/meet goals in creative ways with limited resources.
• Effective communication skills and an ability to adapt to audience needs.

Physical Requirements

Frequency at which you would carry/lift in a typical day:
Occasionally 0 – 33% Frequently 34 – 66% Continuously: 67 – 100%

• Lift from Waist:
  • < than 10 lbs. - Not at all
  • 10 to 25 lbs. - Not at all
  • 26 to 50 lbs. - Not at all
  • 51 to 75 lbs. - Not at all
  • 75 to 100 lbs. - Not at all
  • 100+ lbs. - Not at all
• Lift from Floor:
  • < than 10 lbs. - Frequently
  • 10 to 25 lbs. - Frequently
  • 26 to 50 lbs. - Occasionally
  • 51 to 75 lbs. - Not at all
  • 75 to 100 lbs. - Not at all
  • 100+ lbs. - Not at all
• Carried for Distance:
  • < than 10 lbs. - Not at all
  • 10 to 25 lbs. - Not at all
  • 26 to 50 lbs. - Not at all
  • 51 to 75 lbs. - Not at all
  • 75 to 100 lbs. - Not at all
  • 100+ lbs. - Not at all

Physical Activity

Additional Information

This job description is a summary of the job duties and responsibilities and is not intended to cover all possible job duties and is subject to change at the employer’s discretion. Employees must be able to perform the essential job duties and satisfy job requirements either with or without a reasonable accommodation. Salaray range is $108,000.00 - 157,618.00 based on experience.

Our History

Border States is a leader in the electrical supply distribution industry with approximately 130 locations in 31 states. Our employee-owners are second to none in delivering top-notch customer service and in demonstrating extra-ordinary people skills. We are one of the largest independent electrical distributors in the United States providing products and services to the construction, industrial and utility industries. Border States has a competitive benefit package and is a 100 percent employee-owned company. Employee-ownership is a significant part of our culture and our success stems from the dedication of our employee-owners. We practice open-book management and our employee-owners are empowered with clearly defined levels of authority to be innovative and decisive, allowing us to respond quickly to the needs of customers. Employee-owners understand their roles in the success of the company and care about customers’ needs, which drives our focus on adding value to everything we do. We recognize that not all customers are the same and each has specific requirements. Our employee-owners understand these diverse needs and have the commitment, resourcefulness and flexibility to outperform all others.

Values
As a Border States employee-owner, you’re responsible for living our mission, service philosophy and service standards.

Our Purpose
We believe unstoppable businesses shouldn't go it alone. We are owners - of relationships, of outcomes, of every moment these unstoppable businesses need to deliver.

Service Philosophy
We earn customer loyalty and confidence by caring about their needs and adding value to everything we do.

Service Standards
Border States employee-owners are competent, accurate, responsive, and engaged .

Your career
Join an experienced team at one of the largest electrical distributors in the United States. What are you waiting for?

Border States has a competitive benefits package which includes but is not limited to:

Health, Dental and Vision Benefits
Accident, Critical Illness, Hospital Indemnity
FSA & HSA
Employee Stock Ownership Plan (ESOP)
Disability Benefits
401(k) Retirement Plan
Life Insurance
Employee Assistance Program
Paid Holidays
Paid Volunteer Time
Personal Leave time and more!
Border States provides bonuses to their employee-owners upon the achievement of branch and company goals.

Equal Opportunity For All

It’s not just the law. It’s something we’ve believed in since our founding. We value the diversity of all of our employee-owners and will always be an equal opportunity employer.

Drug Free/Smoke Free workplace

Employment may be contingent on the offered candidate successfully passing one or more of the following pre-employment screenings:

• Criminal background check (required for all positions)
• Motor Vehicle Record (MVR) check (required for positions involving driving)
• Drug testing

The MVR check and drug testing vary by role and will be communicated to the offered candidate during the onboarding process and as applicable.