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IRA Financial
SEO & AI Search SpecialistIRA Financial • Sioux Falls, SD, United States
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SEO & AI Search Specialist

SEO & AI Search Specialist

IRA Financial • Sioux Falls, SD, United States
5 days ago
Job type
  • Full-time
Job description
Job Overview

IRA Financial is seeking a Search Engine Optimization (SEO) and AI Search Specialist to own the full strategy and hands-on execution of our SEO and AEO (Answer Engine Optimization / AI Optimization) efforts. This position is responsible for driving organic traffic, increasing qualified client acquisition, and strengthening IRA Financials' authority across search engines and AI-powered discovery platforms.

This position will play a central part in shaping and executing our blog and content strategy, ensuring content is both search-optimized and genuinely valuable to prospective clients.

Job Structure Details

  • On-Site, Sioux Falls, SD
  • Full Time, Monday-Friday
  • Exempt/Salary
Benefits
  • Health, Dental, Vision Insurance
  • 401(k) Employer Contribution of 4%
  • Health Savings Account (H.S.A.) Employer Contribution
  • Paid Time Off and Volunteer Time Off
  • Parental Leave
  • Catered lunch every Monday
  • Monthly 15-minute massage
Responsibilities & Duties
  • Own end-to-end SEO strategy and execution across technical, on-page, content, and off-page initiatives
  • Lead IRA Financials' AEO / AIO strategy to optimize content for AI-driven search, answer engines, and LLM-based discovery (e.g., featured snippets, "People Also Ask," AI overviews, and generative search results)
  • Conduct keywords, topics, and intent research to identify high-impact organic growth opportunities across the funnel
  • Develop and own the blog and evergreen content roadmap in partnership with internal subject matter experts and content creators
  • Create, edit, and optimize blog content to drive rankings, engagement, and conversions
  • Partner with web teams to improve site structure, internal linking, page speed, Core Web Vitals, and crawlability
  • Own organic traffic performance, rankings, conversions, and attribution reporting
  • Monitor algorithm updates, search trends, and AI search evolution to proactively adjust strategy
  • Identify and execute link-building and digital PR opportunities to strengthen domain authority
  • Optimize existing content through audits, refreshes, and consolidation to maximize organic performance
  • Collaborate closely with Growth Marketing and Sales teams to align messaging and acquisition goals
Qualifications & Requirements
  • Bachelor's degree in business, marketing, journalism, or a related field (or equivalent work experience)
  • 8+ years of hands-on SEO experience with a proven track record of driving organic growth and conversions
  • Deep expertise in technical SEO, content SEO, and on-page optimization
  • Strong understanding of AEO / AIO and how AI-powered search and discovery platforms surface content
  • Experience building and executing content strategies at scale, particularly blogs and educational content
  • Strong analytical skills with experience using tools such as Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, or similar
  • Experience in financial services, fintech, or other regulated industries strongly preferred
  • Ability to translate complex financial topics into clear, authoritative, and search-optimized content
  • Experience optimizing content for featured snippets, knowledge panels, and AI search results
  • Familiarity with CMS platforms (WordPress or similar)


Compensation
DOE per year
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SEO & AI Search Specialist • Sioux Falls, SD, United States

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