Salesforce Marketing Cloud Engagement Administrator

Please note: This role is not eligible for immigration Work Visa sponsorship, either currently or in the future.

Key Responsibilities

Marketing Cloud Engagement

• Serve as the primary execution and administration resource for Salesforce Marketing Cloud Engagement.

• Configure and maintain Marketing Cloud components including Email Studio, Journey Builder, Automation Studio, and Contact Builder.

• Build, execute, and support email campaigns, automated journeys, and triggered communications in partnership with Marketing and Communications teams.

• Use SQL to build and maintain data extensions, segmentation queries, and automation logic supporting campaign execution.

• Maintain and enhance customer journeys, decision splits, data relationships, and personalization logic.

• Monitor campaign performance, subscriber engagement, and automation health, providing insights to improve targeting and personalization.

• Perform quality assurance, testing, rendering validation, and pre-send checks to ensure accuracy and compliance.

• Maintain Marketing Cloud data hygiene, subscriber management, and synchronization processes.

• Support content and data reviews with Legal and Compliance to ensure adherence to CAN-SPAM, GDPR, and internal data usage standards.

• Document operational processes, standards, and Marketing Cloud runbooks.

Salesforce Core Administration

• Provide supporting administration for the Salesforce CRM platform to enable marketing and communications use cases.

• Configure Salesforce objects, fields, page layouts, validation rules, and Flow automation related to marketing processes.

• Support user access, roles, profiles, permissions, and security controls in alignment with compliance requirements.

• Maintain CRM data integrity, consent data, and reporting used for segmentation, compliance, and customer communications.

• Collaborate with the Salesforce Architect/Product Owner on enhancements and platform changes impacting marketing operations.

Compliance & Governance

• Operate within established governance models and change management processes.

• Support compliance with industry regulations including ERISA, SEC, FINRA, and GDPR.

• Assist in maintaining audit trails, documentation, and approval records for CRM and marketing activities.

• Follow approved data-handling, access, and encryption standards.

Qualifications

• Bachelor's degree in Marketing, Information Systems, or a related field, or equivalent professional experience.

• Salesforce Certified Platform Administrator (Strongly Preferred).

• Salesforce Certified Marketing Cloud Engagement Administrator (Strongly Preferred).

• Salesforce Certified Marketing Cloud Email Specialist.

• 3-6 years of hands-on experience supporting Marketing Cloud Engagement, with supporting Salesforce administration experience; experience in a regulated industry strongly preferred.

• Experience using SQL for complex joins, data normalization, and behavioral or transactional segmentation.

• Working proficiency in AMPscript and HTML/CSS for dynamic content, personalization, and troubleshooting, with at least 6 months of hands-on experience.

• Strong understanding of CRM data models, marketing automation, consent management, and customer lifecycle management.

• Knowledge of email compliance and data governance best practices, including CAN-SPAM and GDPR.

• Demonstrated ability to manage multiple concurrent initiatives and execute within defined governance frameworks.

• Strong communication and collaboration skills to work cross-functionally with Marketing, Communications, Compliance, IT, and platform leadership.

Preferred Skills & Experience

• Experience working within Agile or formal project delivery frameworks.

• Experience with Marketing Cloud Connect, including CRM data synchronization, Contact Key strategy, and Salesforce-to-Marketing Cloud data flows.

• Experience building multi-step, decision-based journeys in Journey Builder.

• Exposure to Einstein features (Send Time Optimization, Engagement Scoring, personalization) is a plus.