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Publicis Groupe Holdings B.V
Associate Director, Paid SocialPublicis Groupe Holdings B.V • Boston, MA, United States
Associate Director, Paid Social

Associate Director, Paid Social

Publicis Groupe Holdings B.V • Boston, MA, United States
4 days ago
Salary
$95,950.00 yearly
Job type
  • Full-time
Job description

Associate Director, Paid Social

We are looking for an outstanding Associate Director, Paid Social someone who has a passion for data & analytics, thinking creatively, developing innovative strategies, and of course, loves social media. You'll be responsible for working across all social platforms to plan, implement, manage and optimize data-driven campaigns. Additionally, this role works closely with the national Paid Social practice to constantly track the market, evaluate new opportunities, create training materials, and vet new social/messaging Platforms and API Partners (PMDs/FMPs).

As an Associate Director, Paid Social, you'll manage a team of direct reports that are implementing our clients' paid social activities, while also getting your hands dirty ensuring flawless execution and inspiring strategy.

You'll play an instrumental, game-shaping role in developing media strategies and implementing a wide variety of innovative tactics to grow our clients' business.

Responsibilities

  • Provide leadership and guidance as your team develops best-in-class paid social campaign strategies and tactics
  • Collaborate closely with Media Planning, Strategy, and Data & Analytics teams to ensure the role of paid social is aligned with broader client needs
  • Develop and maintain positive and productive relationships with vendor reps, other agency teams (both internal and external) and clients, helping to identify risks and opportunities for the business
  • Help to develop, evolve, and evangelize paid social philosophy and best practices through data-supported campaign measurement and testing
  • Ensure flawless execution of social campaigns, including error-free ad creation, targeting, budget pacing, and inventory selection
  • Identify and support innovation opportunities to help keep our agency and clients on the cutting edge
  • Support Data & Analytics team in the development of learning agendas/measurement plans for all campaigns based on client business goals
  • Foster the development and growth of junior team members, including hard- and soft-skill training and feedback
  • Stay up-to-date on new ad products and technology advancements, often taking point on sharing new opportunities with your clients and the broader paid social capability

Qualifications

  • Bachelor's Degree and 7-9 years of media experience including at least two years of hands-on paid social experience and three years of supervisory experience
  • Excellent grasp of paid social campaign development, execution, and optimization ideally spanning multiple verticals and objectives
  • Experience managing large-scale paid social campaigns, including Facebook/Instagram, Pinterest, Twitter, Snapchat, LinkedIn, Reddit, and emerging platforms
  • Superior collaboration and teamwork skills; experience working with cross-functional teams
  • Stellar verbal and written communication skills
  • Effective team leadership and delegation approach that will keep deliverables on time and morale high
  • Positive attitude and ability to work independently and as part of a team, always acting with integrity
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALLE, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Got the sparkle? Apply if you believe your unique skills are a fit.

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Associate Director, Paid Social • Boston, MA, United States

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