Salary: $95,180.80 - $121,472.00 Annually
Location : Tenth Street Place - 1010 10th Street Modesto, CA
Job Type: Full Time
Job Number: 04538
Department: Community and Economic Development
Division: Economic Development
Opening Date: 04/24/2026
Closing Date: 5/17/2026 5:00 PM Pacific
Bargaining Unit: MCMA
The Position Join our team as an Economic Development Marketing Specialist and help strengthen the City's economy through innovative marketing and community-focused initiatives. In this role, you'll plan, organize, and implement marketing programs, lead events and activities that attract and retain local businesses, and enhance quality of life through cultural programming. Bring your creative expertise and make a meaningful impact in shaping our city's future.
Upcoming Salary Increases and Incentives: 3% effective 7/1/2026
2.5% Education Incentive - Bachelor's Degree
5% Education Incentive - Master's Degree
The Economic Development Marketing Specialist is responsible to plan, organize, coordinate, and implement marketing programs that support the Community and Economic Development Department's mission in strengthening the City's economy through marketing and economic growth; to administer events and programs focused on attracting and retaining businesses; and to enhance the City's quality of life through cultural programming.
APPLICATION AND EXAMINATION PROCESS The Supplemental Questionnaire is used as a Training and Experience Exam (Weighted 100%). In addition to the City of Modesto employment application, applicants must complete and submit
onlineresponses to the supplemental questionnaire
and a digital portfolio. Only the applicants who meet the minimum qualifications by the final filing date will become candidates and their supplemental questionnaire will be rated and scored. This exam will evaluate the relevance, level, and progression of a candidate's education, training and experience. Therefore, your responses to the supplemental questionnaire should be thorough and complete because the exam score will determine your ranking on the eligible list for this position. When completing the supplemental questionnaire, please note:
- Responses to the supplemental questionnaire must be submitted online; paper questionnaires will not be accepted.
- Incomplete supplemental questionnaires will not pass the review process; omitted information cannot be considered or assumed.
- A resume will not substitute for the information required in the supplemental questionnaire.
- Any work experience described in your supplemental question answers MUST also be found under Work Experience on your application.
- A digital portfolio is required to be considered. PDF copies of your work should be uploaded as an attachment to your application. Failure to upload a portfolio will result in disqualification from consideration.
The City of Modesto is an equal opportunity employer. We are committed to fostering, cultivating and preserving a culture of diversity, equity and inclusion. A City application is required, including Supplemental Questionnaire. The City does not sponsor H-1B Visas.
Essential and Marginal Function Statements Assist with the design, development, and implementation of an economic marketing program(s), to include business retention, business recruitment, new business start-up, leisure activity, and retail and office development, industrial opportunities which strengthen the tax base while promoting and encouraging programs that enhance the City's quality of life.
Develop marketing strategies, including performing market research, budget planning, and measuring results; execute and implement marketing plans.
Market and promote the City's business environment, quality of life, and cultural arts through a variety of marketing media, including video, radio, internet, news outlets, and print materials; may represent the City at trade fairs and conventions.
Research and analyze statistical data and business trends; write and edit accurate, meaningful, and readable copy; create marketing campaigns and track impact on targeted audiences.
Develop partnerships within the City with an emphasis on the tourism industry and arts groups to develop and promote the City of Modesto as a tourism destination.
Design and implement cost-effective programs and events that promote the city and the downtown as a center of commerce and culture.
Research grant opportunities: write grant proposals and administer grants to support the department's goals and objectives.
Research and prepare documentation, detailed reports, memoranda, presentations, and correspondence as necessary.
Assist with various matters including, Community- Based Organizations, City Commission and neighborhood meetings and other matters as assigned.
Build and maintain positive working relationships with co-workers, other City employees, and the public using principles of good customer service.
Observe and maintain a safe working environment in compliance with established safety programs and procedures.
Marginal Functions:
Perform related duties as assigned.
Minimum Qualifications Knowledge of: Principles of marketing, sales, advertising, and public relations with specific focus on business retention and recruitment.
Principles of advertising and public relations in order to build partnerships in the community to promote Modesto.
Principles and practices of advertising, graphic design, and community events planning.
Fundamentals of written composition and editing, including advanced methods and techniques of technical report preparation and presentation.
Principles and practices of technical and functional supervision and training.
Office procedures, methods, and equipment including computers and applicable.
Software applications such as word processing, spreadsheets, databases, and graphic design.
Ability to: Effectively market various aspects of services provided by the Community and Economic Development Department to promote the City of Modesto.
Plan, organize, and coordinate marketing activities utilizing applicable presentation tools and related software.
Ensure project compliance with federal, state, and local laws, codes, rules, and regulations.
Understand and interpret applicable local laws, rules, and regulations related to the promotion of department programs.
Communicate clearly and concisely, both orally and in writing.
Establish and maintain effective working relationships with those contacted in the course of work.
Operate office equipment including computers and supporting word processing, spreadsheet, and database applications.
Experience and Training Guidelines: Any combination of experience and training that would likely provide the required knowledge and abilities is qualifying. A typical way to obtain the knowledge and abilities would be:
Experience: Three years of increasingly responsible and relevant marketing, sales, advertising and/or public relations, experience. Experience in the public sector is desirable.
Training: Equivalent to a bachelor's degree from an accredited college or university with major course work in marketing, communication, advertising, journalism, public relations, English, business administration, or a related field.
Physical and Mental Requirements Mobility: frequent use of keyboard; frequent sitting for long periods of time; occasional bending or squatting.
Lifting: frequently up to 10 pounds; occasionally up to 25 pounds.
Vision: constant use of overall vision; frequent reading and close-up work; occasional color and depth vision.
Dexterity: frequent repetitive motion; frequent writing; frequent grasping, holding, and reaching.
Hearing/Talking: frequent hearing and talking, in person and on the phone.
Emotional/Psychological: frequent decision-making and concentration; frequent public and/or coworker contact; occasional working alone.
Environmental: frequent exposure to noise.
Working Conditions Work is performed in a typical temperature-controlled office environment subject to typical office noise and environment. Some positions may be assigned to remote locations. Positions may require occasional overtime or weekend work and travel is rare.
Modesto Confidential and Management Association (MCMA)Employee benefits are subject to change and are not guaranteed. For a detailed explanation of benefits currently in effect please see the Memoranda of Understanding.PUBLIC EMPLOYEES' RETIREMENT SYSTEM: CalPERS enrollment in either the 2% @ 60 or the 2% @ 62 formula is dependent on eligibility, as per AB 340. Employee pays the full member contribution. Retirement benefit is based on the employees three year final compensation average. The City does not participate in Social Security except for the required 1.45% Medicare contribution by both the City and the employee (applies to employees hired after 4-1-86).
HOLIDAYS: 12 paid holidays per year plus 8 hours holiday credit.
MANAGEMENT LEAVE: 80 hours per year for positions exempt from overtime.
VACATION: Accrued at the rate of two weeks during the first year, increasing to five weeks during the 21st year of service.
SICK LEAVE: Accumulated at 8 hours per month, 96 hours per year. Employees may accumulate up to 2,200 hours.
MEDICAL INSURANCE: Health, dental and vision coverage is provided. The City's monthly contribution to health, dental and vision benefits is based on a three-tier system as follows:
$ 2,110.00 Employee + Family
$ 1,494.00 Employee + 1 Dependent
$ 748.00 Employee Only
$ 450.00 Opt Out
The employee pays the balance. An employee who opts out of health coverage receives the amount noted above
minus dental and vision premium on their paycheck and treated as taxable income. Dental and vision coverage continuation is available upon retirement.
DEFERRED COMPENSATION: With a matching contribution by the employee, the City will contribute 1.5% of salary, increasing to 2.5% at 9+ years of service, to a voluntary 457 Plan.
RETIREE HEALTH SAVINGS ACCOUNT (RHS): $2,880 initial deposit provided upon completion of a two (2) year vesting period. After initial contribution, the City shall contribute $130 per month.
LIFE INSURANCE: Coverage in the amount of $120,000 is provided by the City. Supplemental coverage is available at employee cost.
DISABILITY INSURANCE: Coverage is provided by the City, at City cost. This benefit pays 66 2/3% of the first $12,000 per month in salary.
EDUCATIONAL INCENTIVE: Master's Degree Pay in the amount of 5% of salary. Bachelor's Degree Pay in the amount of 2.5% of salary.
BILINGUAL INCENTIVE LEAVE:Employees who pass a review panel and are needed in this capacity by the department, will receive 3 hours of Bilingual Leave Time per pay period into their Compensatory Time Off (CTO) balance.
LONGEVITY PAY: 2.5% of salary at 10 years of service.
SECTION 125 PLAN: Providing for pre-tax deductions for employee-paid health premium and dependent care costs.
01
I understand that in order for my application to receive every consideration in the selection process, I must complete the following Supplemental Questions and provide concise but detailed answers. I understand that the Supplemental Questionnaire is the Training and Experience Exam (Weighted 100%) and that these responses must match the information I provide in the Work Experience and Education sections of my application. When answering narrative descriptions of my experience, I understand that I must include the name of the employer and dates of employment. I certify that all information provided on this application and the Supplemental Questions is true to the best of my knowledge.
02
To be considered for this position, you must attach a pdf portfolio including writing samples that demonstrate effective storytelling, marketing campaign examples, and/or any other materials that demonstrate a marketing strategy. PDF copies should be attached to your application. Did you attach a pdf copy of your portfolio?
03
In which area do you have three or more years of relevant work experience. (Note: this experience must be found under job duties in the Work Experience portion of your application):
- Marketing
- Sales
- Advertising
- Public relations
04
Describe the experience mentioned above. Please include the organization and dates of employment with your description.
05
Describe your experience developing and implementing marketing strategies. Please include specific examples of campaigns or initiatives you have led.
06
What marketing materials have you developed, and for which target audiences? Please provide specific examples and describe your role in creating these materials.
07
What experience do you have in leveraging partnerships or collaborations to coordinate and enhance marketing strategies? Please provide specific examples and describe your role in the partnership.
Required Question
