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Blasius Auto Group
Automotive Internet Business DevelopmentBlasius Auto Group • Watertown, CT, United States
Automotive Internet Business Development

Automotive Internet Business Development

Blasius Auto Group • Watertown, CT, United States
2 hours ago
Job type
  • Full-time
Job description

Automotive Lead Handling Specialist

We are seeking a highly organized and customer-focused individual to join our team as an Automotive Lead Handling Specialist. In this role, you will be responsible for efficiently managing and nurturing leads, ensuring a positive and seamless experience for potential customers in the automotive sales process. The ideal candidate should possess strong communication skills, attention to detail, and a proactive approach to lead management.

Responsibilities

Lead Reception and Qualification

  • Receive and respond to inbound leads from various sources, including online inquiries, phone calls, and walk-ins.
  • Qualify leads based on established criteria, ensuring alignment with the company's target customer profile.

Database Management

  • Enter lead information into the customer relationship management (CRM) system accurately and in a timely manner.
  • Regularly update and maintain the lead database to ensure data integrity.

Lead Nurturing

  • Implement lead nurturing strategies to engage potential customers and move them through the sales funnel.
  • Utilize various communication channels, including phone calls, emails, and social media, to maintain consistent contact with leads.

Appointment Setting

  • Schedule appointments for prospective customers to visit the dealership or meet with sales representatives.
  • Coordinate with the sales team to ensure a smooth transition of leads into the sales process.

Follow-Up

  • Conduct timely and persistent follow-ups with leads to address inquiries, provide additional information, and encourage further engagement.
  • Document all interactions and updates in the CRM system.

Collaboration with Sales Team

  • Work closely with the sales team to share insights about lead behavior, preferences, and potential roadblocks in the sales process.
  • Collaborate on strategies to improve lead conversion rates.

Performance Metrics and Reporting

  • Track and analyze key performance indicators (KPIs) related to lead handling and conversion rates.
  • Provide regular reports on lead management activities and outcomes.

Qualifications

  • High school diploma or equivalent; additional education or training in sales or customer service is a plus.
  • Proven experience in lead handling, customer service, or sales support, preferably within the automotive industry.
  • Familiarity with CRM systems and lead management tools.
  • Strong communication and interpersonal skills.
  • Ability to work in a fast-paced environment and handle multiple tasks simultaneously.
  • Customer-focused mindset with a dedication to providing an exceptional experience for potential customers.
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Automotive Internet Business Development • Watertown, CT, United States

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