Marketing Analyst

divh2Marketing Analyst/h2pinforcer is a leading provider of innovative solutions in the cybersecurity sector and dedicated to enhancing efficiency, improving security, and driving success for our clients. We focus on providing MSPs with fundamental tools and technology they need to manage Microsoft Security policies for multiple tenants in a simple and effective way. Our mission is to be inforced in every MSP!/ppWere looking for a highly impactful and data?driven Marketing Analyst to join the inforcer team. You will be responsible for ensuring our marketing and sales teams have accurate data, clear attribution, and actionable insights to drive revenue. Youll work at the intersection of marketing and sales to improve funnel performance, optimize lead quality, and provide visibility into whats actually driving pipeline and closed-won business. The ideal candidate will be a data analyst with a marketing lens. If you love to work on exciting marketing projects, in fast paced environments, wed love to hear from you!/ppWhat youll be doing/pulliGather and review data from all marketing sources, including but not exclusive to PPC, SEO, Events, Email Campaigns, Webinars and CRM data/liliWorking in close partnership with the events, marketing and sales teams to collate useful insights to help optimise the funnel/liliOwn full-funnel reporting from Lead ? SQL ? Opportunity ? Closed Won/liliAnalyse conversion rates at every stage and identify opportunities to improve pipeline velocity/liliPartner with marketing and sales leadership to turn insights into action/liliTrack and report on speed-to-lead and SLA adherence/liliDeliver clear, board-level reporting on marketing ROI and KPI dashboards/liliOwn all global marketing and events reporting and automation in our CRM, HubSpot/liliSupport multiple marketing initiatives in parallel without losing attention to detail/liliMeasure campaign performance against goals and feed insights back into future planning/liliContinuously improve marketing processes, workflows, and ways of working/liliConduct ongoing analysis to identify performance issues and optimization opportunities/li/ulpWhat We Can Offer You/pulliCompetitive Compensation: Attractive salary, Pension contribution scheme through Nest, Competitive annual leave allowance/liliWork-Life Balance: Flexible working hours and hybrid/remote working options to support a healthy work-life balance/liliRegular Team Socials: We celebrate our team, our milestones, and our new businesses with social events every month/liliInvesting in Your Future: We encourage a growth mindset through proactive development opportunities. Such as continuous learning opportunities, professional training programs, and career advancement paths/liliInclusive Environment: A supportive and inclusive workplace that values diversity and encourages collaboration and innovation/liliEmployee Recognition: Programs to recognise and reward employees for their contributions and achievements/li/ulpSkills We Need for This Role/pulli3+ years of B2B marketing experience, preferably in a digital marketing focused role in a fast-paced environment/liliExperience using marketing project management tools such as Asana/liliPrevious experience within the MSP or Cybersecurity industry is highly advantageous/liliDeep expertise in Hubspot (reporting, workflows, attribution, lifecycle stages)/liliExperience building and optimizing lead scoring models/liliStrong knowledge of SEO, B2B SaaS Funnel analytics and pipeline metrics and marketing principals/liliExperience with multi-touch attribution and channel ROI reporting/liliExcellent data analytics experience/liliExperience working with BI tools (e.g., Power BI or equivalent)/liliProven ability to translate data into insights that drive action/liliExperience working closely with Sales teams/liliFamiliarity with tools like SEMrush, LinkedIn Ads, and HubSpot integrations/li/ulpDont quite have all of these skills? Why not apply and our team can review your experience and fit for the role. Wed love to hear from you!/ppinforcer is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees./p/div