College Marketing Representative, Atlanta - The Orchard

College Marketing Representative, Atlanta - The Orchard

The Orchard is a leading full-service music distribution company operating in 48 markets worldwide and servicing top global independent artists and labels. With cutting-edge operations and an unparalleled global team, The Orchard partners with clients to provide full scale solutions across a variety of verticals. Championed by an exceptional community of music lovers and experts, The Orchard empowers creators to grow and evolve in the dynamic, global industry.

The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.

As a paid part-time employee of The Orchard, you'll serve as a key advocate for the artists we distribute. Each month, you'll promote 1020 artists through a mix of digital and in-person marketing across your campus and college town. You'll be a tastemaker in your community, collaborating with student organizations, local businesses, record stores, DJs, promoters, and more to build meaningful visibility for new releases and touring artists across a wide range of genres.

In this role, you'll lead listening events, organize campus activations, and create social media content that directly supports our artists. You'll gain hands-on experience in music marketing while staying ahead of the curve on emerging talent and new music, all while shaping how students in your market discover and engage with The Orchard's roster.

What You'll Do:

• Organically create awareness of The Orchard's artists by cultivating authentic relationships with key campus and local influencers including college radio, student organizations, newspapers, and community media to unlock opportunities for reviews, radio plays, interviews, and standout exposure.
• Maintain a local social media presence that promotes the artists you'll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard's artists.
• Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus.
• Research appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artist.
• Research & attend local and campus events that will best facilitate the promotion of our artists.
• Attend our artists' shows to hand out promotional tools and get feedback from fans.
• Submit a detailed report on your marketing successes and initiatives for each campaign you run.

Who You Are:

• You are an undergraduate student currently enrolled in a 4 year university in Atlanta with a minimum of 2 years left prior to graduation
• You are able to manage your own hours and be accountable for the work assigned to you.
• You have a passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business & marketing.
• You have an understanding of social media marketing, you stay current on trends, and you have an active presence creating content on TikTok, Instagram, X, and YouTube.
• You have availability of 20 hours per week.
• You're well-written, well-spoken, a team player, and an excellent communicator.
• You have transportation methods and live within 30 minutes of Atlanta.
• You have a flexible schedule for team conference calls and tour coverage.

What We Give You:

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day.
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best.
• Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA), a group created by our employees tasked with developing and implementing innovative solutions to advance a globally-shared goal of ensuring fair and inclusive spaces for all.
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans.
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next.
• Time off for a winter recess.

The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.