Are you passionate about building relationships, connecting with families, and helping seniors find a place to call home?
We are seeking an energetic, compassionate, and results-driven Senior Living Sales Director to lead occupancy growth and community outreach efforts for our senior living community.
This role is perfect for someone who thrives in relationship-based sales, enjoys networking within the local community, and is motivated by helping families navigate important life decisions.
The ideal candidate is highly organized, outgoing, self-motivated, and experienced in senior living, healthcare, hospitality, apartment leasing, or relationship-driven sales.
Competitive base salary + bonus/commission opportunities
Opportunity to make a meaningful impact in the lives of seniors and families
Supportive leadership team and collaborative community culture
Fast-paced, relationship-focused environment
Career growth opportunities within a growing organization
Beautiful community environment with engaged residents and staff
Medical, dental, and vision insurance
Telehealth and wellness benefits
Life insurance and disability coverage
Accident, critical illness, and hospital indemnity options
Flexible coverage options for employees and families
Paid time off and holiday pay
Employee wellness and assistance programs
Opportunities for professional development and advancement
Monday–Friday
8:00 AM – 5:00 PM
Some evenings and weekends required for events, tours, and community outreach
Drive occupancy growth through lead management, relationship building, and community outreach
Conduct tours for prospective residents and families, providing an exceptional first impression
Build and maintain referral relationships with hospitals, physicians, rehabilitation centers, case managers, senior organizations, and local businesses
Follow up consistently with prospects using CRM systems and sales processes
Plan and participate in networking events, community events, and marketing initiatives
Collaborate with the Executive Director and department leaders to create a welcoming resident experience
Manage inquiry-to-move-in conversion process
Maintain accurate prospect records and reporting within WelcomeHome CRM
Develop strategic outreach plans to increase community visibility and census growth
Provide excellent customer service to residents, families, and referral partners
Stay informed on local market trends and competitor activity
Previous experience in senior living sales, assisted living, independent living, memory care, healthcare sales, hospitality sales, or related field preferred
Proven ability to build relationships and close sales
Experience with lead management and CRM systems preferred
Strong communication, presentation, and follow-up skills
Self-motivated with the ability to work independently and manage priorities effectively
Professional, compassionate, and customer-service oriented
Experience with WelcomeHome CRM is a plus
We are looking for someone who believes senior living sales is about compassion first — building trust with families, creating meaningful connections, and helping seniors feel truly at home.
Director of Sales & Marketing • Smyrna, GA, US
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