[Part-Time] Marketing Specialist-Social Media & Community Engagement

Marketing Specialist

The Marketing Specialist supports the execution of Lexington Co-op's integrated marketing strategies and activities designed to enhance brand visibility, strengthen community relationships, and maintain a consistent and engaging digital presence. This role assists with social media marketing, content development, event planning, and community outreach efforts, while helping to maintain marketing systems and contributing to campaign execution across platforms.

Essential Functions

Social Media Marketing

• Support the day-to-day social media marketing activities, including assisting with content scheduling, posting, and monitoring.
• Contribute to the development, curation, and publishing of engaging, brand-aligned content across digital channels.
• Assist in monitoring social media trends, audience engagement, and platform analytics, providing insights to help inform optimization efforts.
• Help respond to comments, messages, and inquiries in a timely and professional manner to support audience engagement.
• Maintain awareness of messaging, tone, and branding guidelines to help ensure consistency across digital platforms.

Content Creation & Campaign Support

• Assist with developing written, visual, and multimedia content to support marketing campaigns and organizational initiatives.
• Support the planning and execution of integrated marketing campaigns across digital and traditional channels.
• Assist in maintaining content calendars and help ensure timely delivery of marketing assets.

Community Engagement & Outreach

• Support community engagement efforts aimed at strengthening relationships with the local community.
• Assist in identifying and engaging with community partners, organizations, and stakeholders.
• Participate in community events and outreach opportunities as a representative of the organization.
• Contribute to promoting a positive brand image through active participation in community initiatives.
• Support Co-op Education initiatives, including related outreach, materials, and promotions.

Event Planning & Logistics Support

• Support the planning of marketing-related events, including community events and promotional activities.
• Assist with event logistics such as scheduling, vendor communication, and on-site support.
• Contribute to event promotion through digital channels and community outreach efforts.
• Provide input on event outcomes and suggest potential improvements for future initiatives.

Marketing Systems & Operational Support

• Assist in maintaining and updating marketing systems, tools, and databases to help support accuracy and efficiency.
• Help track campaign performance metrics and contribute to the preparation of reports on marketing effectiveness.
• Support efforts to align marketing activities with organizational branding and compliance standards.
• Provide general support to marketing operations, including administrative tasks and project support.

Other Duties

• Live the Co-op's Culture and Values.
• Other duties and projects as assigned or required.

Education & Experience

• Associate or bachelor's degree in marketing, communications, or a related field preferred.
• Two plus years of experience in marketing, social media support, or community engagement, preferred.
• Strong written and verbal communication skills.
• Proficiency with social media platforms, content creation tools, and marketing software.
• Ability to support multiple projects and meet deadlines in a fast-paced environment.
• Strong organizational skills and attention to detail.

Knowledge, Skills & Abilities

• Passionate about the Co-op and in supporting a strong local food system
• Excellent verbal and written communication.
• Marketing support and planning skills
• Strong understanding of social media platforms and trends.
• Ability to support multiple projects and meet deadlines.
• Strong organizational and event planning skills.
• Proficient in social media scheduling and analytics tools.
• Creative thinking and ability to generate engaging content.
• Proficient with Adobe InDesign software.
• Intermediate to Advanced Microsoft Office Skills.
• Demonstrated experience writing and editing a variety of materials including recipes, social media posts, feature stories, blog posts, fact checking, web and educational materials.
• Detail oriented.
• Friendly and outgoing.
• Knowledge of Co-op products.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Regularly required to sit, stand, walk; use hands to handle or feel; reach with hands and arms; talk or hear; and smell.
• Occasionally required to bend; stoop; squat; kneel; climb; reach above shoulder height.
• Regularly lift, carry, and/or move up to 30 pounds.
• Ability to use computer keyboard, monitor, mouse, telephone, and various office equipment continuously.
• Ability to be present and working in assigned area for up to 3 hours without rest.
• Specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
• Ability to read register screen, product labels and shelf labels.

Work Environment and Schedule

• 24 hours per week. Schedule may vary based on business needs, events, and community outreach activities.
• Standing and walking on cement floors
• Handling objects that have been handled by the public
• Moderate to loud noise conditions
• Potential fumes, airborne particles, hazardous materials ranging from natural to chemical (store products, cleaning products, scents from working in a public setting)
• Available to work weekends, holidays, mornings and nights
• Ability to travel locally once a week up to 20% of the time.