Regional Director of Sales & Marketing – Luxury Senior Living (Maryland)
Position Summary
The Regional Director of Sales & Marketing is responsible for driving occupancy, revenue growth, and brand positioning across a portfolio of luxury senior living communities in Maryland. This role provides strategic and hands-on leadership to Executive Directors and community sales teams, ensuring consistent execution of high-performance sales systems, referral development, and premium market positioning across Independent Living, Assisted Living, and Memory Care.
This is not a “reporting” role. It’s a field leadership role built for someone who knows how to get into buildings, fix pipelines, and move occupancy numbers.
Key Responsibilities
Regional Sales Leadership
Marketing Strategy & Execution
Referral & Business Development
Revenue & Occupancy Performance
Team Development
Qualifications
Performance Expectations (KPIs)
What Success Looks Like
Within 6–12 months, a strong Regional Director will:
Regional Director of Sales and Marketing • Washington, DC, United States
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