Director, Digital Advertising Operations

Director, Digital Advertising Operations

Hearst Television is seeking a Director, Digital Advertising Operations to lead the management, optimization, and integration of our digital advertising operations team. In this role, you will manage our digital advertising operations end to endfrom order intake through trafficking, optimization and reporting. You will collaborate with cross-functional teams to support new product development, streamline workflows, and drive automation and innovation in digital ad operations. You will report to the Vice President, Advertising Operations and Information Services.

This role will be based in Charlotte, NC. This role requires in-office presence.

Key Responsibilities

• Take operational ownership of all digital ad platforms and processes from order entry through fulfillment, reporting, and invoicing.
• Align trafficking and campaign management standard operating procedures with downstream systems (Order Management Systems, billing, data warehouse, BI) and maintain change control.
• Coordinate new product rollouts and platform updates, ensuring proper data flow into reporting, billing, and Power BI dashboards.
• Implement and maintain a cohesive change management process for initiatives impacting ad servers and related platforms.
• Plan and execute platform migrations and upgrades; lead User Acceptance Testing, cutovers, and post-launch stabilization.
• Oversee platform setup, configuration, and maintenance across ad servers (e.g., Google Ad Manager), DSPs (e.g., DV360, The Trade Desk), OMS/workflow, and analytics tools.
• Monitor delivery, pacing, margins, and revenue at risk; drive optimizations, manage makegoods, and ensure on-time, accurate reconciliations.
• Drive automation (alerts, QA, trafficking, reconciliations) and build clear, up-to-date documentation and SOPs.
• Manage vendor relationships and contracts; track license utilization and platform performance against KPIs.
• Lead, coach, and scale a high-performing operations team; set SLAs, capacity plans, and career development paths.

Qualifications

• 8+ years in digital advertising operations/ad tech/platform management; 5+ years in a leadership role.
• Expertise with Google Ad Manager and programmatic platforms (DV360, The Trade Desk), OMS/workflow tools, and trafficking processes.
• Proficiency with analytics/reporting (Power BI, Tableau, GA4); strong attention to data accuracy and reconciliations.
• Excellent cross-functional communication, stakeholder management, and documentation skills.
• Familiarity with tag management (e.g., Google Tag Manager) and troubleshooting ad tags.
• Knowledge of VAST/VPAID, viewability/IVT, brand safety, header bidding, PMPs, and audience targeting.
• Experience with platform migrations, change management, and UAT best practices.

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

About Us

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. We are an Equal Opportunity Employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

Job Info

• Job Identification 2026404
• Job Category Sales and Advertising
• Locations Charlotte, NC, United States