Associate Director of Product Management, Ad Integrations

Associate Director Advertising Integrations

As Associate Director Advertising Integrations, you'll own the vision, long-term strategy and execution of the partner integrations across audience, product feed, supply, API and other integrations that power Best Buy's onsite and offsite advertising capabilities for our growing Best Buy Ads business. You will lead how our key data assets (audiences, product data, events and other data signals) as well as our ad supply is integrated with our media and programmatic partners DSPs, SSPs, Google, social platforms, publisher and data partnerships and others through campaign APIs, CAPIs, audience and product feed integrations, and other integration paths. Best Buy Ads is a key part of our company's business strategy, as we deliver business results by partnering with leading brands to captivate audiences, drive engagement and provide measurable impact. Remote or hybrid in Minneapolis or New York.

What you'll do

• Define and own the multi-year strategy and north-star vision for advertising integrations across onsite and offsite channels for data (audience, event, product), ad supply, partnerships and platforms (DSPs, SSPs, etc.) and campaign and reporting APIs.
• Lead and develop a high-performing team of product managers, providing strategic direction, coaching, and operational frameworks that elevated execution quality and accelerated delivery across multiple product lines.
• Establish clear product PRDs, standards and success metrics, and investments needed for programmatic supply, partner integrations, data interoperability, and server-to-server event delivery.
• Define the long-term roadmap for CAPI-style server-to-server event delivery across major platforms (e.g., Meta, Google, The Trade Desk, TikTok, Yahoo), balancing performance, privacy, and operational complexity.
• Lead the end-to-end programmatic supply platform strategy, including OpenRTB, Prebid, server-to-server integrations.
• Build strong partnerships across internal business, engineering, operations, and marketing teams to deliver best-in-class advertising capabilities.

Basic qualifications

• 5+ years of product management experience, owning and releasing both 0 to 1 products and scaled, mature-state product ownership of API-driven or platform integrations.
• 2+ years of indirect or direct people leadership experience
• 2+ years of experience with programmatic ad tech integrations and platforms such as DSPs, SSPs, and exchanges across owned and offsite media.
• 2+ Experience with campaign and reporting APIs (e.g. with Google, Meta, Impact, GAM), or equivalent partner-facing media integrations
• 2+ years' experience with offsite ad server technology and advertising supply platforms, including DSPs, SSPs, publishers, and identity providers.
• 2+ years of experience managing marketing/advertising programs and complex internal/external relationships.
• Bachelors degree in Computer Science, Data Science, Business or related field

Preferred qualifications

• Previous experience buying and managing programmatic and/or offsite media
• 2+ years of retail media or commerce media experience
• Experience integrating with agentic commerce platforms

What's in it for you We're committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life. Our benefits include:

• Competitive pay
• Generous employee discount
• Physical and mental well-being support

About us Best Buy Ads is one of the nation's largest retail media networks. Backed by the No. 1 consumer tech specialty retailer, we connect leading brands with Best Buy's 200 million customers through our network of more than 1,000 stores and our massive digital footprint. Our world-class team thinks big, pushes boundaries and shows up every day ready to create the future of retail media. As part of Best Buy Co. Inc., our culture is built on deeply supporting and valuing our amazing employees. We're committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Best Buy is an equal opportunity employer.