Sales and Advertising Manager

Sales and Advertising Manager

The Sales and Advertising Manager is a full-time, non-exempt position reporting to the Director of Marketing. This position plays a vital role developing, implementing, and tracking sales and advertising efforts across all mainstage shows and educational programs. This role loves a well-placed billboard, an effective dynamic pricing matrix, a beautifully placed digital ad, and a positive year-over-year revenue chart. They are data-driven and responsivethey monitor and adopt new sales and advertising trends quickly to reach new audiences, meet sales goals, and bring SCTs magic to more children and families throughout our region.

Since its inception in 1975, the Seattle Childrens Theatre (SCT), has served more than 4 million children through professional theatre and arts education in the Puget Sound region and beyond. Seattle Childrens Theatres Mission Statement is to provide children of all ages with access to professional theatre, with a focus on new works, and theatre education. We are at a key evolutionary moment in our history, and are looking to collaborate with people who are attracted by the opportunity to contribute to the future of theatre for young audiences. At SCT we value a diverse workforce and an inclusive culture. We are committed to diversity in all areas of our work and encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, and veteran status. We strongly encourage applications from members of underrepresented groups.

Data shows that women and BIPOC candidates more frequently do not apply to a job because they dont feel that they meet all of the qualifications listed. Our job descriptions are general overviews, not a mandatory, comprehensive list. If you meet some of the experience and desired qualifications, and you share SCTs values and support our mission, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we are invested in building teams with a wide variety of backgrounds, identities, and experiences.

Essential Duties & Responsibilities:

Sales & Audience Development:

• Develop strategies for acquisition and retention across single ticket, package, field trip, and group sales efforts. Innovate and implement tactics to attract new buyers, expand audiences, and develop outreach efforts.
• Develop and implement group sales strategies, working with internal staff to identify and cultivate new group prospects, and coordinate targeted outreach.
• Keep a keen eye on ticket sales, activate dynamic pricing to meet revenue goals, monitor inventory, and strategize and implement discounting.

Advertising:

• Strategize and execute advertising across media, out-of-home, and select digital channels, ensuring effective, targeted reach.
• Track expenses across advertising buys and stay within budget.
• Act as primary liaison between SCT and its advertising vendors, making sure all deadlines are met.
• Write copy and coordinate with marketing team on design for all ads.

Tracking and Reporting:

• Establish reporting needs, evaluate campaign effectiveness, and conduct detailed post-campaign analysis.
• Use Tessitura and Tessitura Analytics to track sales, ensure accurate revenue pacing reports, and participate in the season planning process by supporting the Director of Marketing with revenue forecasting.
• Coordinate with Data Operations Manager to activate promotions and discount codes discounts when needed.
• Create and track QR and promotion codes.
• Monitor and respond to requests from the marketing@sct.org inbox.

Other Responsibilities:

• Perform other duties as assigned to support the overall marketing and sales objectives of the organization.

Desired Skills & Qualifications:

We are looking for a candidate with a deep commitment to SCTs mission of engaging young people and reaching all members of our community. This role requires a strong blend of sales acumen, advertising knowledge, creative thinking, and adaptability in a fast-paced environment.

• Minimum of three years in the nonprofit sector, with direct experience in sales, preferably in a performing arts, seated event environment.
• Advanced skills in Microsoft Office and CRM or constituent databases; experience with Tessitura is highly preferred.
• Proven track record in sales, preferably in a performing arts environment. Candidates should have a strong understanding of demand generation, including pricing strategies and capacity reporting.
• Strong interpersonal communication and creative problem-solving abilities, with advanced proficiency in both oral and written communication.
• Excellent organizational abilities, including multitasking, time management, and the capacity to manage multiple projects simultaneously.
• Strong analytical skills, with the ability to collect, organize, analyze, and accurately interpret large volumes of data.
• Ability to work both independently and collaboratively as part of a team, with the flexibility to adapt to changing priorities.
• Familiarity with performing arts organizations is strongly preferred.
• Willingness to work some nights, weekends, and holidays as required.

Physical Requirements & Work Environment:

The physical demands described here are representative of those an individual must meet in order to successfully perform the essential functions of this job. We will make reasonable accommodations to enable individuals with disabilities to perform these functions.

Physical Requirements:

• Four days per week working in-office at SCT, with an option for one remote day per week.
• Prolonged periods of sitting at a desk and working on a computer; occasional periods of standing or walking.
• Ability to lift up to 20 pounds occasionally.
• Frequent use of hands for typing, handling papers, and other office-related tasks.
• Ability to read detailed information, see a computer screen, and hear spoken conversations over the phone and in person.
• Ability to move around the office to interact with staff, access files, and attend meetings.

Work Environment:

• Typical office environment with standard office equipment such as computers, phones, photocopiers, filing cabinets, etc.
• Generally quiet to moderate.

Salary & Schedule:

The Sales and Advertising Manager is a grade 25, full-time, non-exempt, hourly position. Compensation is a fixed rate of $32.63 /hour. Occasional evenings and weekends as required by the role. Occasional travel may be required for meetings or conferences.

Benefits:

Employer paid premiums on these insurance plans: Health Insurance through Kaiser Permanente, Dental Insurance through Delta Dental, and Vision insurance through VSP.

Paid holiday benefits.

80 hours of Vacation-Time annually

96 hours (12 days) of sick-time per year. Employees begin accruing PTO on their first day of employment. Accrued hours are available for use after three (3) months of continuous employment.

403(b) plan in order to save a portion of their earnings on a pre-tax basis.

Flexible Spending Account to save on a pre-tax basis for both health and dependent care expenses to the extent currently permitted by the Internal Revenue Service.

Option of purchasing an array of additional insurance coverage through AFLAC.

Discount parking through Seattle Center.

Discounted public transportation enrollment through ORCA Passport.