Job description
We are seeking a highly skilled, client-facing Salesforce Marketing Cloud (SFMC) & Data Cloud Consultant based in Latin America (LATAM) to join our team. This role operates fully on US Pacific Time (PT) hours and requires a professional who can seamlessly bridge the gap between technical execution and business strategy.
You will act as a trusted advisor to business leaders, designing and executing sophisticated lifecycle marketing strategies. The ideal candidate will have deep expertise in SFMC Engagement (Email, Journey Builder, Automation Studio) and hands-on experience leveraging Salesforce Data Cloud (Data 360) to build unified profiles, create advanced segments, and orchestrate seamless cross-cloud audience activation.
Key Responsibilities
1. Campaign Strategy & Engagement Execution
Campaign Orchestration: Design, build, and deploy complex creation campaigns and pull-through campaigns utilizing Journey Builder, Automation Studio, and Content Builder.
Lifecycle Marketing: Drive engagement and retention strategies tailored to the customer lifecycle, ensuring highly personalized messaging sequences.
Healthcare Domain Focus: Build targeted journeys addressing care gaps, proactive wellness reminders, and overall member experience (MX) optimization.
2. Data Cloud (Data 360) & Audience Segmentation
Unified Segmentation: Build, manage, and refine advanced segments within Salesforce Data Cloud (Data 360).
Cross-Cloud Activation: Establish and maintain the data pipelines required to pull refined audiences from Data Cloud through to SFMC for precise campaign targeting.
Data Integrity: Work with data models to ensure real-time or batch data synchronization accurately reflects member status and preferences.
3. Business Leadership & Client Management
Stakeholder Management: Act in a highly visible, customer-facing capacity, translating complex technical architecture into strategic business value for executive leaders.
Requirements Gathering: Lead discovery sessions with business stakeholders to define campaign objectives, KPIs, and data requirements.
Required Experience & Qualifications
Location & Schedule: Must be based in LATAM and fully available to work US Pacific Time (PT) business hours.
Salesforce Expertise: Proven track record as an SFMC Consultant, specifically holding the Marketing Cloud Consultant and/or Marketing Cloud Developer certifications.
Data Cloud Experience: Hands-on competency with Salesforce Data Cloud (Data 360), specifically around data ingestion, modeling, identity resolution, segmentation, and activation.
Industry Vertical: Previous experience working within Healthcare / Health Insurance (Payer/Provider) domains, with a solid understanding of member experience, care gaps, or health management campaigns.
Communication: Exceptional verbal and written English communication skills; confident leading meetings and presenting solutions to business leaders.
Technical Skills: Strong proficiency in AMPScript, SQL (for automation and data extensions), and SSJS (Server-Side JavaScript).
What We Offer
100% Remote Flexibility: Work from anywhere within Latin America.
High-Impact Projects: Lead cutting-edge implementations combining Engagement and Data Cloud capabilities.
Professional Growth: Direct exposure to enterprise business strategy and complex, multi-cloud architectures.
Senior Salesforce Marketing Cloud & Data Cloud Consultant (LATAM) • Los Angeles
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