Brand Marketing Manager

Brand Marketing Manager

Richmond, Virginia, United States

Position Overview:

The Brand Marketing Manager is a key member of the marketing team who will work closely with the online marketing team, creative teams and the Brand Leaders to support both franchisees and drive the overall marketing strategy for the brand. This includes the management of and development of training materials, sales and marketing assets and tools for the franchise systems and the brand team. The position will be the marketing leader for one of the Empower Brands franchise organizations. This position will work closely with Empower Brands franchisees at all stages of their business providing training and ongoing guidance regarding the development, implementation and support of their marketing plan.

Key Responsibilities:

• Develop and implement comprehensive brand marketing strategies that support business objectives and increase brand equity.
• Define & measure local marketing strategy to include messaging, channel, revenue, and spend alignment
• Act as primary support person for franchisees for budgeting, planning, and evaluation of marketing efforts.
• Build trust with franchisees by actively communicating ongoing initiatives, brand-wide benchmarks, changes to marketing landscape, etc.
• Define and maintain consistent brand voice, look, and feel across all channels, ensuring alignment with company values and messaging.
• Collaborate with creative, sales, operations, and digital teams to create cohesive and compelling brand experience.
• Manage market research and consumer insights to identify trends, opportunities, and customer behaviors that inform marketing strategies.
• Lead and facilitate the brand level creative efforts partnering with key stakeholders and creative team to ensure success and communicate results
• In conjunction with digital marketing team, analyze campaign performance and brand health metrics, providing regular reporting and insights for optimization.
• Hold office hours for franchisees at least once per week
• Prepare data and lead presentation of Monthly Marketing Business Reviews
• Participate in brand level L10 and FAC meetings
• Lead new franchisee marketing training
• Review, edit, approve social media content
• Monitor franchisee marketing compliance and performance to identify high performers and those needing additional support.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field
• 5+ years of experience in brand marketing
• Franchising or agency experience a plus
• Proven success in managing brand campaigns and driving measurable results.
• Strong strategic thinking and creative problem-solving abilities.
• Excellent project management, organizational, and leadership skills.
• Outstanding communication and presentation skills.

The estimated compensation range for this position is $85,000 to $105,000 annually. Actual compensation for the position is based on a variety of factors, including, but not limited to years of experience, skills, qualifications, and geographic location.

Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses ten industry-leading brands across commercial and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Superior Fence and Rail, Bumble Roofing and Canopy Lawn Care. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company's new website at EmpowerFranchising.com.

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship. Empower Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Empower Brands makes hiring decisions based solely on qualifications, merit, and business needs at the time.