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Director Manager CRM Klaviyo Email Marketing Lifecycle LoyaltyBluZinc • Miami, FL, United States
Director Manager CRM Klaviyo Email Marketing Lifecycle Loyalty

Director Manager CRM Klaviyo Email Marketing Lifecycle Loyalty

BluZinc • Miami, FL, United States
3 days ago
Salary
$140,000.00–$170,000.00 yearly
Job type
  • Full-time
Job description

Senior Digital Marketing Manager / Director Of Lifecycle Marketing

Senior Digital Marketing Manager / Director Of Lifecycle Marketing job opening for a Florida founded, fully remote USA based virtual team who have grown this not long ago start up to $130MM Revenue over the last few years investing for continued global growth. Your expertise must include Klaviyo, Email, CRM, SMS, Braze, activation, retention, loyalty, churn reduction in a D2C online training courses, digital coaching business with direct response and video sales letter marketing expertise. Depending on experience, base compensation $140K-$170K + bonus + benefits. Are you a retention powerhouse who lives and breathes data-driven personalization and customer journey mapping? Join our fast-growing DTC brand as Senior Lifecycle Marketing Manager and own the full-funnel strategy across email, SMS, direct mail, app push, and phone touchpoints. You'll architect intelligent, behavior-based messaging flows that engage customers at every stageonboarding, first purchase, repeat, cross-sell, reactivationmaximizing LTV while minimizing fatigue.

What You'll Do

  • Lead the end-to-end lifecycle strategy and automation roadmap
  • Build logic-driven journeys across Klaviyo, Attentive, PostPilot, Braze/Airship, or similar platforms
  • Implement real-time data triggers and advanced segmentation
  • Collaborate with acquisition, CRO, sales, and creative to align messaging across all channels
  • Design and run A/B tests, optimizing open rate, CVR, RPR, and LTV
  • Own platform performance reporting, journey audits, and continuous improvement cycles

What You Bring

  • 6+ years in retention/lifecycle marketing, ideally in DTC, eCommerce, or app-based environments
  • Proven success scaling personalized multi-channel journeys
  • Deep knowledge of platforms like Klaviyo, Attentive, PostPilotand ideally Braze or Airship
  • Strong analytical mindset with experience in RFM, churn prediction, and event-driven logic
  • Comfortable building systems that integrate CRM, CDP, and data warehouse insights
  • Excellent project management and cross-functional collaboration chops

You've worked with subscription, mobile-first, or physical/digital hybrid products. This is your chance to build the future of lifecycle marketing in a fast-paced, collaborative environment. If you're passionate about creating connected customer experiences that drive real business growth, we want to hear from you.

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Director Manager CRM Klaviyo Email Marketing Lifecycle Loyalty • Miami, FL, United States

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