VP of Channel Sales

Director Of Multi-Channel Sales

Bulls Eye Recruiting is seeking a strategic, enterprise-level Director of Multi-Channel Sales to lead, scale, and optimize several high-impact sales divisions including National Accounts, Inside Sales, Bid & Proposal, and the new Indoor Play business unit for a Playground company with North American Headquarters in Austin, Texas. We are seeking someone in Austin or can travel to Austin 3 times a week.

This leader will shape and execute the go-to-market strategy for channels that collectively influence more than $500M in annual playground and outdoor fitness market opportunity.

The Director will be responsible for building teams, installing world-class sales processes, delivering predictable revenue growth, and ensuring channel strategies work in concertnot in silos. This role requires a leader who can operate confidently at both strategic and tactical levels, driving performance across very different sales motions, from enterprise-level selling (e.g., national early childhood and childcare providers, national housing, and global leisure and hospitality operators) to high-velocity Inside Sales and public Bid environments.

The ideal candidate is an exceptional builder: a leader who can design scalable systems, create clarity in complexity, and develop managers and frontline teams who consistently outperform. They must bring a proven ability to lead across channels, accelerate growth, and create a unified revenue engine in a fast-growing organization.

As a global leader with a mission to create healthier and happier communities, our client delivers the best in play and fitness solutions, focusing on people, passion, progress, and performance.

For more than 50 years, our client has researched, designed, and built innovative and imaginative commercial playground equipment and outdoor fitness sites that captivate all ages and abilities.

In collaboration with our global headquarters our client designs, manufactures, and installs more than 1,000 sites a month across 90 different countries. Our North American headquarters, located in Austin, Texas, supports field sales around the U.S. and Canada.

What You'll Do

• Develop and execute a multi-channel sales strategy that unlocks growth across National Accounts, Inside Sales, Bid & Proposal, and Indoor Play.
• Build a 35-year roadmap for market penetration, channel expansion, and revenue acceleration.
• Partner with the VP Sales and Executive Team on annual planning, forecasting, resource allocation, and organizational design.
• Lead a team selling into a $500M market including national early childhood and childcare providers, national housing and global leisure and hospitality operators, high-velocity Inside Sales and public Bid environments (e.g. public and private school networks, municipal park and planning entities, etc.)
• Establish enterprise-level sales frameworks, national pricing strategies, and multi-site programmatic selling.
• Drive multi-year agreements and recurring revenue opportunities with service and maintenance platforms.
• Lead a team of 16 Inside Sales Representatives driving outbound prospecting, inbound qualification, and high-velocity sales support for an extensive field sales organization.
• Install systems for productivity, lead handling, opportunity qualification, and performance management that afford scaling to more than double the present roster.
• Enable seamless collaboration with Marketing, Field Sales, and Customer Care.
• Oversee the Bid & Proposal team (4 people) to improve win rates, standardize proposal quality, streamline cross-functional inputs, and implement scalable processes that embrace emerging IT/AI platforms.
• Ensure compliance, accuracy, risk mitigation, and competitiveness in all submissions.
• Build the Indoor Play sales function from the ground up, including hiring, process creation, positioning, and go-to-market structure.
• Create integration points with Design, Marketing, and product teams as the business scales.
• Develop leaders and future leaders within each channel; install clear KPI frameworks and accountability systems.
• Foster a culture of collaboration, transparency, and high performance across diverse sales motions.
• Recruit top talent while upgrading capabilities across all four teams.
• Own channel revenue targets and deliver predictable results through disciplined pipeline management.
• Build reporting dashboards, implement CRM best practices, and align forecasting methodologies across teams.
• Track, analyze, and communicate performance KPIs to senior leadership.
• Work closely with Marketing, Operations, Design, Finance, and Customer Care to ensure frictionless customer experiences.
• Lead strategic initiatives that integrate customer data, targeting, and market intelligence to improve engagement, retention, and lifetime value.

This role requires up to 50% local and domestic travel with potential for global travel.

What You'll Need

• Bachelor's degree in Business, Marketing, or related field; MBA strongly preferred.
• 10+ years of progressive sales leadership experience, including managing multi-team, multi-channel revenue organizations.
• Proven success scaling teams of 20+ reps across at least 23 different sales motions (e.g., enterprise, inside sales, channel/partner, bid/tender, vertical markets).
• Experience selling into large strategic accounts and multi-site organizations with relatable construction and operations engagement.
• Demonstrated ability to build new business units, create scalable processes, and drive rapid growth.
• Strong analytical skills with expertise in CRM platforms, forecasting models, and pipeline discipline.
• Exceptional leadership, change management, and strategic communication skills.

Perks and Benefits

• Comprehensive medical, vision, and dental plans
• Employer-paid life and disability insurance
• 401(k) retirement plan with company match
• Competitive PTO and robust holiday schedule