Graphic Designer

Department Overview:

The Student Communications and Marketing team works with campus partners to ensure all students know the opportunities and resources available to them before and during their time at Boise State. Our goal is to help all Broncos have an exceptional Boise State experience.

Job Summary/Purpose:

As a creative design professional, the Graphic Designer develops visual communications that support Boise State University's marketing, outreach, and engagement goals. This position creates compelling print and digital materials, provides graphic design consultation to campus partners, and transforms ideas into impactful visual experiences that align with university brand standards. Working collaboratively with departmental clients and colleagues, the Graphic Designer helps shape the visual direction of marketing campaigns, promotional materials, publications, and multimedia projects while guiding concepts from initial design through final production.

Please note, this position is not eligible for visa sponsorship.

Level Scope:

Fully competent and productive professional contributor who applies acquired job skills, policies, and procedures to complete substantive assignments/projects/tasks of moderate scope and complexity. Works independently with general supervision; exercises judgment within defined guidelines and practices to determine appropriate action. May provide guidance and assistance to entry level professionals and/or support employees.

Essential Functions:

Creative Design & Content Development

• Generate and manipulate graphic images, animations, sound, text, and video into cohesive multimedia projects.
• Design layouts for promotional materials, exhibits, displays, publications, and other marketing assets.
• Develop creative concepts and visual solutions that effectively communicate key messages and objectives.
• Create design concepts and provide recommendations for advertising, marketing materials, and promotional campaigns.
• Apply innovative thinking and creative problem-solving to develop engaging visual communications.

Client Consultation & Project Management

• Consult with campus partners to identify project goals, audience needs, and communication objectives.
• Manage projects from concept through completion, including client review, feedback, revisions, and final approval.
• Translate design strategies and project goals into comprehensive creative briefs and actionable project plans.
• Collaborate with internal stakeholders to determine the direction, scope, and priorities of marketing and communication initiatives.

Brand Stewardship & Visual Communication Strategy

• Ensure all design work aligns with university brand standards, policies, and visual identity guidelines.
• Collaborate with colleagues to develop, refine, and enhance visual communications across multiple platforms.
• Contribute to communication and marketing strategies by developing visual approaches that support organizational goals and client needs.
• Provide professional graphic design expertise and consultation to support effective messaging and audience engagement.

Production, Industry Knowledge & Continuous Improvement

• Work closely with print and production vendors to ensure quality, efficiency, and successful project execution.
• Stay informed of emerging technologies, design trends, software, and industry best practices, identifying opportunities for application within the organization.
• Maintain knowledge of industry-standard printing and production methods to support effective design and delivery of materials.
• Perform other duties as assigned.

Knowledge, Skills, Abilities:

• Knowledge of design techniques, tools, and principles including design software involved in producing graphic art and visual materials for promotions, advertisements, films, packaging and informative and instructional material through a variety of media outlets.
• Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Ability to think creatively in developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
• Ability to analyze information and evaluate results to choose the best solution and solve problems.

Minimum Qualifications:

Bachelor’s Degree or equivalent, plus 2 years professional experience

Preferred Qualifications:

• Experience designing for student recruitment, retention, orientation, and/or student engagement campaigns
• Knowledge of accessibility standards (ADA/WCAG)
• Understanding of college student and family audiences
• Experience with photography, video, and motion graphics
• Experience developing assets across multiple communication channels
• Commitment to thoughtful, student-centered communications
• Experience creating press-ready files for print projects
• Experience with photo editing and manipulation