CRM Solutions Officer

CRM Solutions Officer

Small enough to care. Big enough to deliver.

The CRM Solutions Officer is responsible for managing the CRM system and ensuring its effective use for customer communications. This role requires a strategic thinker with a strong understanding of CRM systems, customer relationship management, marketing communications, and inspiring a sales culture.

Responsibilities

• Lead the development, implementation, and optimization of the CRM system to meet business objectives and enhance customer engagement.
• Develop and execute customer communication strategies through the CRM, including email campaigns, notifications, personalized messaging, and journey-triggered communications.
• Optimizes A/B and multivariate tests of Customer journeys and communications.
• Work closely with marketing, sales, IT, and customer service teams to ensure the CRM system supports their needs and integrates seamlessly with other business processes.
• Oversee the collection, analysis, and utilization of customer data to drive targeted marketing efforts, improve customer experience, and support segmentation strategies.
• Utilize customer and prospect data to aid in client retention, acquisition, and cross-selling.
• Track and report on CRM performance metrics, including customer engagement, campaign effectiveness, and system usage.
• Identify opportunities for system enhancements and process improvements to maximize the CRM's value to the organization.
• Provide training and support to CRM users, ensuring they are equipped to leverage the system effectively.
• Maintains data integrity and assures adherence to risk management policies.
• Collaborates with Compliance and other departments to maintain continuous compliance with banking, marketing and postal regulations, including CAN-SPAM, CDA, CPRA, CRA, Fair Banking, and all others as applicable.

Qualifications

• Bachelor's Degree and/or Certifications in data analysis, information technology, digital marketing, business, or communications, is preferred;
• Minimum of five years of experience in CRM management, product ownership, or a related role; experience with 360 View CRM system a plus.
• Strong understanding of CRM systems, customer data management, and marketing communications.
• Familiarity with automated Customer Journeys (B2B and B2C), marketing automation tools, and data analytics platforms, and related digital CX required.
• Certifications from CRMs, ERP, ESP and/or multichannel marketing platforms a plus.
• Familiarity with APIs and similar data integrations a plus.

Compensation

Hiring Pay Range: $80,000-$100,000 The starting pay range for this position is commensurate with experience. The compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience, and location. MidWestOne Bank offers a competitive benefits package, including but not limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurances, parental leave, and student loan reduction.

The Perks!

• Competitive base compensation with additional performance-based incentives (incentives vary depending on role)
• Career development and continuous learning opportunities
• Paid Time Off, Paid Holidays, Parental/Grandparent Leave, and more
• 100% vested 401(k) Retirement Plan with 6% company match
• Medical, Dental, and Vision insurance
• Flex spending plan & Health savings accounts with employer contribution
• Student Loan Debt Reduction Program
• Employer provided group life insurance with option to purchase additional life insurance for you and your family members
• Employer provided long term and short term disability insurance
• Additional Insurance options to meet your personal needs: Critical Illness and Accident insurance, and Hospital Indemnity
• Wellness Program
• Free banking services and other financial services discounts
• Take Your Dog to Work Day in June
• Employee Rally Day- a day of celebration and recognition!

RISE stands for Retention, Innovation, Support, and Empowerment. Through RISE we aspire to create and sustain a culture of respect and belonging that is reflected in the workplace and the communities we serve.

Let's build something great, together.