Marketing Manager

Marketing Manager for Mosquito Shield

The Marketing Manager for Mosquito Shield plays a pivotal role in local lead generation and driving execution of local and centralized marketing campaigns for the brand and our 70+ franchise owners. This role partners closely with brand leadership, brand operations, and franchise owners to ensure effective marketing execution across all channels. This leader will deliver measurable results through systems-driven execution, rigorous performance tracking, and collaborative alignment with cross-functional partners.

We're looking for a leader who excels at driving and tracking execution and brings a strong analytical, data-driven mindset. This position is both strategic and tactical, requiring a strong combination of project management expertise, digital marketing acumen, and proficiency in marketing campaign performance and analytics. The right person is one who thrives in a fast-paced, performance-driven environment. They know how to balance strategy and execution to deliver measurable results.

Responsibilities

• Collaborate closely with internal teams and external partners to create and implement scalable integrated marketing campaigns that resonate with homeowners and drive engagement.
• Utilize strong project management and analytical skills to deliver data-driven actionable recommendations and campaign optimizations that enhance lead generation and drive sales.
• Provide innovative ideas with a commitment to continually learning and improving campaign performance.
• Communicate effectively and provide guidance to internal teams and external agencies.
• Demonstrate strong leadership and organizational skills in managing projects, vendors, and deadlines.
• Train and guide franchisees, including onboarding of new owners, through the entire Marketing Playbook.
• Partner with the Operations department and Franchise Business Coaches to ensure marketing programs meet franchisee and business needs.
• Monitor and analyze key performance indicators (KPIs) related to our marketing initiatives, such as lead generation, conversion rates, and customer acquisition costs, with an eye toward ROI and PROFIT.
• Help our franchisees develop marketing plans and budgets, as well as track and help optimize their marketing results - monitor and report franchisee marketing performance to identify new or underutilized growth opportunities.
• Other duties as assigned.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field OR equivalent 5+ years of work experience.
• You thrive on talking to franchise owners and vendors and in supporting them when and where needed.
• Knowledge of digital marketing best practices tailored to the home services industry, including keyword research, local SEO, and content optimization.
• Experience working in a franchise system (home services or pest control experience is a plus, but not required).
• Strong project management skills with the ability to prioritize tasks, manage deadlines, and coordinate with internal teams and external partners.
• Experience working with CRM platforms to execute necessary campaigns.
• Creative thinker who is passionate about staying ahead of industry trends and exploring innovative marketing strategies tailored to the home services sector.
• Possesses an analytical mindset with the ability to interpret data and derive actionable insights to drive business growth to our franchisees.
• Lifelong learner. You know you don't know it all yet.

Other Expectations

A marketing manager must have excellent communication skills whether it's for pitching new campaigns to franchise owners or reviewing metrics and analytics.

The best marketing managers can work cooperatively and effectively with different personality types as well as other departments, vendors, and franchise owners. They can transition seamlessly among projects of varying scale, audience, and format.

Join our team and play a key role in shaping the future of marketing for Mosquito Shield. Apply now to be part of our exciting journey!

Why Join Us?

We offer a flexible, supportive work environment where you can make a meaningful impact on franchisees' success. Our benefits include:

• Medical, Dental, and Vision Insurance
• Long-Term and Short-Term Disability Insurance
• Supplemental Life Insurance
• 401(k)
• Generous Paid Time Off

Equal Opportunity Employer

Five Star Franchising is an equal opportunity employer. Hiring decisions are made without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state, or local law.

Reasonable Accommodations

Qualified individuals with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and applicable state or local laws.