Senior Director, Sales

Senior Director, Sales

NCH is on a mission to help people navigate the legal and business formation landscape with confidence and clarity. As a leader in supporting entrepreneurs for over 20 years, we combine expertise, service, and technology to protect the aspirations, lives, and legacies of thousands of customers. Overview The Senior Director, Sales will lead our Las Vegas-based call center sales organization, driving predictable revenue growth and high-quality customer experiences across multiple sales motions. You will oversee frontline managers and dynamic sales teams who serve small business customers through inbound, outbound, and consultative sales channels. In this role, you will set the go-to-market strategy for your organization, translate business goals into clear execution plans, and ensure alignment with NCH's sales compensation, job architecture, and operating model. You will be a key leader in our ongoing integration efforts and broader organizational change, helping teams successfully navigate M&A-driven transformation while maintaining performance, culture, and compliance.

This position will be onsite at our Las Vegas, NV office.

You Will

• Own revenue performance for the Las Vegas call center sales organization, including forecast accuracy, pipeline health, and attainment against annual targets and monthly/quarterly targets.
• Lead through frontline managers (e.g., Assistant Sales Managers, Sales Managers), setting clear expectations and holding leaders accountable for team performance, coaching quality, and adherence to NCH standards.
• Design, communicate, and execute sales strategies across multiple motions (inbound, outbound, upsell/cross-sell, renewal/retention, and consultative sales to existing customers), ensuring each motion is optimized for performance and customer experience.
• Use data to run the business: review team and leader-level KPIs (conversion, contact rates, total revenue, revenue per rep, distribution of performance, quality/compliance metrics) and make decisive adjustments in staffing, coaching focus, and process.
• Partner closely with Revenue Operations, Sales Operations, and Compensation to align territories, lead distribution, quotas, and incentive plans with NCH's governance model and sales compensation framework.
• Ensure consistent execution of call standards, disclosures, compliant scripting, and sales ethics expectations, in partnership with Quality, Legal, and HR.
• Lead change management for the Las Vegas sales teams through ongoing integration work (e.g., job architecture alignment, compensation model changes, tooling and CRM standardization), translating enterprise decisions into clear, actionable direction for managers and reps.
• Build and sustain a high-performance, inclusive culture that balances strong results with coaching, development, and career progression; reinforce NCH Operating Values in how decisions are made and how teams operate.
• Identify and develop leadership talent within the organization, coaching managers on performance management, difficult conversations, and effective use of data and incentives to drive behavior.
• Collaborate cross-functionally with Marketing, Product, Customer Care, and Finance to improve the end-to-end customer journey, remove operational barriers, and support new product or program launches into the sales organization.
• Anticipate and mitigate risks to revenue delivery (e.g., lead flow, staffing, policy changes, compensation plan shifts), escalating proactively with clear scenarios and recommendations.
• Champion continuous improvement by identifying workflow friction, testing new approaches (including AI-enabled tools where appropriate), and scaling successful practices across teams.
• Represent the Las Vegas sales organization in enterprise forums, providing clear, concise updates on performance, risks, and needs.
• Other duties as assigned.
• Occasional travel may be required as needed.

You Have

• 10+ years of progressive experience in sales or revenue-driving roles, with at least 5+ years leading leaders (managing managers) in a high-volume call center or contact center environment.
• Proven call center sales leadership experience owning a large book of business or multi-team operation, including responsibility for revenue targets, staffing plans, and performance management across metrics-driven environments.
• Demonstrated experience managing dynamic sales teams and multiple sales motions at once (e.g., inbound, outbound, upsell/cross-sell, renewals/retention, and account expansion), with a track record of optimizing structure, headcount, and workflows for performance.
• Strong capability in sales operations and analytics: comfortable interpreting complex dashboards, revenue drivers, funnel metrics, and compensation plan mechanics to make informed decisions and coach leaders.
• Proven success building, developing, and retaining high-performing sales managers and sales teams, including experience with formal performance management, coaching plans, and differentiated recognition and rewards.
• Deep understanding of call center operations best practices (e.g., lead routing, schedule and staffing, contact strategy, QA, compliance, and use of dialer/telephony and CRM tools), and how to translate them into day-to-day leader and rep behaviors.
• Strong strategic and execution skills: ability to translate enterprise objectives into clear priorities, roadmaps, and operating rhythms for frontline teams, and to adjust quickly as business conditions change.
• Excellent communication and influence skills, with the ability to align senior leaders, peers, and frontline managers around direction, expectations, and tradeoffsespecially when navigating complex or sensitive changes.
• Demonstrated ability to lead in a fast-paced, evolving environment, balancing short-term revenue delivery with long-term capability building, culture, and compliance.
• A customer-first mindset and commitment to delivering a high-quality, compliant sales experience that builds trust and supports long-term relationships with small business customers.
• Experience working with cross-functional partners (e.g., HR, Finance, Legal, Marketing, Product, RevOps) to drive integrated solutions and manage risk.
• Bachelor's degree in Business, Sales, Marketing, or a related field, or equivalent practical experience.

The salary range for this role is ($150,000 - $160,000). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below. Medical, Dental, Vision Insurance 401k, With Matching Contributions Paid Time Off Health Savings Account (HSA) Flexible Spending Account (FSA) Short-Term/Long-Term Disability Insurance Plus other wellness benefits to include: Fertility Mental Health One Medical Fringe lifestyle benefits up to $250

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