Service Line Marketing Strategist

Job Description

The Service Line Marketing Strategist serves as the strategic marketing lead for assigned service lines, partnering closely with administrative and physician leaders to develop and execute integrated, omni-channel marketing plans that drive growth and revenue. This role is responsible for creating, implementing, and measuring annual marketing strategies aligned to business objectives, with a strong emphasis on digital channels including SEO/SEM, social media, website optimization, and performance reporting. The strategist provides strategic direction and fresh thinking, leads marketing initiatives from concept through execution, and collaborates with creative and cross-functional teams to ensure all campaigns and digital touchpoints are current, cohesive, and effective.

Skills & Requirements

• Required bachelor's degree business, marketing, or a related field with a preferred master's degree business, marketing, or a related field
• Required 4 years in progressive marketing or communications experience
• Detailed knowledge of marketing principles and tactics, strategic planning, direct marketing, and creative development. Previous healthcare experience is not required but a plus.
• Digital media and marketing experience is a must in this ever-changing digital environment. It is important to be well versed in paid search, digital display, email marketing, social media, and reporting.
• Experience working with executive leadership is a must.
• Agency experience highly preferred

Job Duties & Responsibilities

• Serve as the strategic marketing lead for any assigned service lines.
• Working in conjunction with the administrative leads and physician leads of your assigned service line you will create an omni-channel marketing plan that solves business needs and drives revenue to the organization.
• Plan, facilitate, attend, and participate in meetings and other events as needed.
• Be able to speak to SEO/SEM, social media, website revisions, omni-channel marketing plans and reporting.
• Provide strategic direction and fresh thinking to help drive business results.
• Integrate effective marketing planning with each service lines unique business objectives.
• Work closely with the creative services team to ensure that all digital channels are always up to date for the assigned service lines.
• Creates, implements, and measures annual marketing plans for key priorities.
• Determines and manages marketing needs and functions as project lead on all designated marketing initiatives.
• Coordinates the creation, implementation, production, and measurement of marketing campaigns to support goals and objectives.

About Us

Since 1954, Texas Children's has been leading the charge in patient care, education and research to accelerate health care for children and women around the world. When you love what you do, it truly shows in the smiles of our patient families, employees and our numerous accolades such as being consistently ranked as the best children's hospital in Texas, and among the top in the nation by U.S. News & World Report as well as recognition from Houston Business Journal as one of this city's Best Places to Work for ten consecutive years.

Texas Children's comprehensive health care network includes our primary hospital in the Texas Medical Center with expertise in over 40 pediatric subspecialties; the Jan and Dan Duncan Neurological Research Institute (NRI); the Feigin Tower for pediatric research; Texas Children ' s Pavilion for Women, a comprehensive obstetrics/gynecology facility focusing on high-risk births; Texas Children ' s Hospital West Campus, a community hospital in suburban West Houston; Texas Children ' s Hospital The Woodlands, the first hospital devoted to children ' s care for communities north of Houston; and Texas Children's Hospital North Austin, the new state-of-the-art facility providing world-class pediatric and maternal care to Austin and Central Texas families. We have also created Texas Children ' s Health Plan, the nation's first HMO focused on children; Texas Children's Pediatrics, the largest pediatric primary care network in the country; Texas Children ' s Urgent Care clinics that specialize in after-hours care tailored specifically for children; and a global health program that is channeling care to children and women all over the world. Texas Children ' s Hospital is affiliated with Baylor College of Medicine, one of the largest, most diverse and successful pediatric programs in the nation.

To join our community of 15,000+ dedicated team members, visit texaschildrenspeople.org for career opportunities.

Texas Children's is proud to be an equal opportunity employer. All applicants and employees are considered and evaluated for positions at Texas Children's without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, gender identity, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.

Job Info

• Job Identification 425260
• Job Category Professional - Non-Clinical
• Degree Level Bachelor's Degree
• Job Schedule Full time
• Job Shift Day
• Locations M 1919 S Braeswood Blvd, Houston, TX, 77030, US