Paid Media Manager

Paid Media Manager

Disney Advertising is responsible for advertising sales for the Company's entertainment, sports, news and kids linear and digital and radio business. Global Ad Operations leads the operational function for the Disney Ad Sales team. The Addressable Pricing & Planning team focuses on the functions of media planning and go to market pricing across ESPN, ABC, FreeForm, Disney, FX, NatGeo and Hulu. We are committed to providing a high level of client service to our internal and external clients. We are looking for people who are excited to contribute to a high performing team.

The Paid Social Media Manager works for the Social Pricing & Activation team and is responsible for pre-sale pricing, building social media mix, and inventory clearance. This person will advise on social platform distribution and sign off on contracted goals for social media activations. This role will have direct communication with social platform partners across Meta, YouTube, TikTok, X, & Snapchat and be a key stakeholder between these external partners and internal DAS teams for program conception, activation, optimizations, and performance summaries. This candidate should be a strategic, detail-oriented, multi-tasker, and effective communicator with an exceptional sense of accountability within a fast-paced environment.

Responsibilities and Duties of the Role:

• Partner with Brand Solutions and additional internal stakeholders to develop comprehensive social activation strategies for reactive and proactive offerings and ensure distribution plans align with client KPIs during RFP stage. This includes setting social pricing, platform recommendations, ad treatments and identifying delivery goals. Main stakeholder in approving and clearing all social elements for client media plan submission.
• Communicate and collaborate cross-functionally with internal DAS teams, such as Ad Partnerships, Social Center of Excellence, Brand Solutions, Sales, Planning, Social Editorial, and Creative Works, to achieve client contracted goals.
• Act as a trusted social media expert for DAS around social offerings and be a key liaison with Ad Partnerships and/or social platform partners to beta test new monetizable social ad products.
• Collaborate with Associate Paid Media Managers on the team to create client-facing campaign performance reports and provide DAS Sales with overall campaign delivery insights.
• Provide paid social guidance to DAS Sales and Solutions teams and join client calls as needed.

Required Education, Experience/Skills/Training:

• Minimum of 3 years' experience in social media or digital advertising. Direct or indirect experience planning or executing paid media (boosting & optimizing social posts)
• Excellent writing skills with the ability to translate traditional marketing content into engaging and brand relevant conversations
• Proven competency across social platforms including Meta, YouTube, TikTok, X and Snapchat
• Strong understanding of social media analysis and performance tracking with a superior knowledge of social platform tools and applications, including Meta Ads Manager, DV360, Snap Ads Manager, TikTok for Business, and X
• Polished in presentation and communication
• BA or BS required

Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company's entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Advertising Sales, LLC, which is part of a business we call Disney Advertising.

Disney Advertising Sales, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.