Assistant Director of Online Marketing, UNLV Senior Vice Provost - Marketing and Communications

Assistant Director Of Online Marketing

The University of Nevada, Las Vegas, invites applications for the Assistant Director of Online Marketing, UNLV Senior Vice Provost - Marketing and Communications [R0151963].

The Assistant Director of Online Marketing, reporting to the Executive Director of Marketing & Communications in Academic Affairs, supports UNLV's fully online undergraduate and graduate degree and microcredential programs by leading the development and execution of integrated marketing campaigns that drive recruitment, admission, enrollment, and retention. This role oversees UNLV Online multichannel campaigns spanning email journeys, paid digital advertising (including search and social), website development and maintenance, print collateral, and direct mail. The Assistant Director ensures UNLV Online marketing initiatives adhere to university branding and accessibility standards and effectively support enrollment growth in online degree programs.

The Assistant Director collaborates closely with its Marketing & Communications team, UNLV Online, Academic Affairs departments, and university partners to support integrated marketing and communication initiatives for online degree and microcredential programs. This role supports content and creative development and communication journeys in Salesforce Marketing Cloud while using data to inform and improve campaign performance. While this role does not currently include direct supervisory responsibilities, it requires cross-departmental coordination and hands-on execution of high-impact marketing strategies to support a diverse and growing population of online learners.

This role requires a proactive, organized, and detail-oriented marketing professional who collaborates effectively and brings expertise in both digital and traditional channels.

Key Responsibilities Include:

• Lead the development, implementation, and assessment of integrated marketing campaigns for UNLV's fully online undergraduate and graduate degree and microcredential programs that support recruitment, admission, enrollment, and retention
• Oversee multichannel marketing campaigns for UNLV Online, including paid digital advertising, email journeys, website coordination, print collateral, and direct mail
• Manage paid advertising initiatives, including audience targeting, performance tracking, budget coordination, and vendor collaboration
• Collaborate with UNLV Online, Academic Affairs departments, and university partners to support content development, campaign execution, and integrated marketing strategies
• Oversee communication journeys in Salesforce Marketing Cloud and use data to support campaign performance and engagement
• Lead project coordination for UNLV Online marketing and communication initiatives, including timelines, deliverables, and production schedules
• Foster coordinated marketing and communication efforts for UNLV Online programs across Academic Affairs and university partners

Minimum Qualifications

• This position requires a bachelor's degree in marketing, advertising, business administration, communications, public relations, journalism, English, or a related field from an accredited college or university as recognized by the United States Department of Education and/or the Council on Higher Education Accreditation (CHEA) and 4 years of related professional experience, or a master's degree and 2 years of related professional experience in marketing, public relations, digital advertising, or integrated marketing communications. Credentials must be obtained prior to the employment start date.
• Strong understanding of integrated marketing strategies across digital and traditional channels, including audience segmentation to support recruitment, enrollment, and retention goals
• Hands-on experience developing and executing digital campaigns
• Experience using tools such as Google Analytics and digital advertising platforms for performance tracking and optimization
• Knowledge of brand, editorial, and accessibility standards in public-facing communications
• Strong project management skills, with the ability to manage multiple initiatives, priorities, timelines, and deliverables in a fast-paced environment
• Highly organized and adaptable, with strong problem-solving skills
• Strong attention to detail in grammar, punctuation, and proofreading
• Strong interpersonal and relationship-building skills
• Ability to work independently while also contributing effectively as part of a team
• Excellent written and verbal communication skills, with the ability to develop compelling digital content across platforms and audiences
• Strong research skills for content development and strategy
• Ability to ensure accuracy, consistency, and alignment in messaging across campaigns
• Ensure compliance with digital accessibility standards and university branding guidelines
• Support inclusive, student-centered communications that reflect university values

Preferred Qualifications

• A master's degree from an accredited college or university is preferred. Experience supporting enrollment-focused marketing or communication campaigns in higher education or online learning environments is also preferred. Experience leading projects, managing timelines, collaborating with external vendors and internal teams, and executing enrollment-focused marketing strategies is preferred.
• Experience using Salesforce Marketing Cloud for email campaign development
• Familiarity with SEO and user experience best practices
• Strong awareness of higher education trends and challenges
• Knowledge of AP Stylebook and content editing
• Creative design or artistic ability, particularly in developing engaging digital content

Commitment to Diversity and Campus Values

A successful candidate will support diversity, equity, and inclusiveness and contribute to a respectful, positive work environment. They will use our Campus Values to guide their decisions and actions and demonstrate our Rebel spirit.

Salary

Salary is competitive with those at similarly situated institutions.

Benefits of Working at UNLV

• Competitive total rewards package including:
• Paid time off, sick leave, and holidays
• Excellent health insurance, including medical, dental, and vision
• Comprehensive retirement plans and voluntary benefits programs
• No state income tax
• Tuition discounts at Nevada System of Higher Education (NSHE) schools
• Tuition discounts for spouses, domestic partners, and dependents

Perks & Programs

• Employee recognition and appreciation programs
• UNLV athletics ticket discounts
• Statewide employee purchase program discounts
• RebelCard discounts on and off campus
• Wellness programming for all UNLV faculty and staff at no cost
• Opportunity for career advancements to leadership roles
• Connect with colleagues with shared interests
• Personal and professional development opportunities
• A comprehensive onboarding program, Rebels: Onboard
• Support and resources available for veteran applicants contact vetjobseekers@unlv.edu or visit our Veterans Webpage.

How to Apply

Submit a letter of interest, a detailed resume listing qualifications and experience, and the names, email addresses, and telephone numbers of at least three professional references who may be contacted. References will not be contacted until the search chair notifies you in advance.

Applicants should fully describe their qualifications and experience, with specific reference to each of the minimum and preferred qualifications, because this is the information on which the initial review of materials will be based.

Materials should be addressed to Alyssa Hill, Search Committee Chair.

Although this position will remain open until filled, review of candidates' materials will begin on June 22, 2026.

Applications must be submitted electronically through Workday. Please note that emailed materials will not be accepted.

Veterans are encouraged to apply. UNLV values the skills of those who have served. Learn more at Veterans Webpage or contact vetjobseekers@unlv.edu for support.

For assistance with the application process, please review instructions on How to Apply. For further assistance contact UNLV Human Resources at (702) 895-3504 or UNLVJobs@unlv.edu.

Special Instructions for Internal NSHE Candidates

UNLV employees or employees within the Nevada System of Higher Education (NSHE) MUST use the "Find Jobs" process within Workday to find and apply for jobs at UNLV and other NSHE Institutions. Once you log into Workday, type "Find Jobs" in the search box which will navigate to the internal job posting site. Locate this specific job posting by typing the job requisition number, "R0 151963" in the search box.

If you complete an application outside of the internal application process, your application will be returned and you will have to reapply as an internal applicant which may delay your application.

Profile of the University

Founded in 1957, UNLV is a doctoral-degree-granting institution comprised of approximately 30,000 students and more than 3,600 faculty and staff. To date, UNLV has conferred more than 1