Field Marketing Manager (WMS Manager)

Warehouse Marketing Support Manager

The Warehouse Marketing Support (WMS) Manager will be responsible for raising awareness of the Costco Auto Program at Costco Warehouses. This role is responsible for building relationships in their assigned territories through a combination of virtual/onsite meetings. The WMS Manager works independently using organizational and sales skills to educate key management on program events, updates, and market trends.

Territory & Relationship Management

• Independently manage assigned territories and client relationships to drive program visibility and brand awareness.
• Develop and maintain strong relationships with client decision makers while staying aligned with their goals and objectives.
• Provide superior client service and demonstrate consistent commitment to long term partnership success.

Marketing Strategy & Execution

• Create and execute territory specific marketing plans to increase program visibility and member engagement.
• Develop and implement marketing campaigns to support new product launches and promotional initiatives.
• Monitor competitor activity through research and field observation to inform strategic recommendations.
• Stay current on product knowledge and industry trends to effectively communicate program value and company vision.

Field Operations & Travel

• Manage and schedule all travel independently, including air and auto transportation.
• Travel to warehouse locations at least 26 weeks per year to support program execution and client engagement.

Program Execution & Compliance

• Oversee end to end program execution, including material receipt, placement accuracy, vehicle display readiness, and required photo documentation.
• Ensure all documentation, confirmations, surveys, and follow up records are completed accurately and on time.
• Identify and escalate execution risks or compliance gaps with clear context and recommended actions.
• Maintain consistent and accurate program messaging across all interactions and presentations.

Reporting & Analysis

• Analyze and report key data, including individual, district, and regional metrics to support strategic decisions related to marketing, displays, and program education.
• Document all warehouse activity in the internal CRM, including contacts, displays, visit evaluations, and communication notes.

Collaboration & Communication

• Coordinate with internal teams, dealerships, and warehouse leadership to ensure timely program execution and resolve field issues.
• Conduct virtual and onsite educational presentations for managers and personnel.
• Work closely with your supervisor to ensure alignment on marketing trends, opportunities, and territory goals.
• Engage directly with clients to assess needs and present value added solutions that enhance program performance.

Professional Standards

• Execute all responsibilities with professionalism, attention to detail, and accountability consistent with a client facing field leadership role.
• Other duties as assigned

Requirements

• Bachelor's degree or 3+ years of related experience, or an equivalent combination of education and experience.
• Valid driver's license and ability to lift up to 50 lbs.
• Ability to travel 50% of the year (26+ weeks), including overnight, multi state, and occasional international travel.
• Able to independently plan and manage all travel logistics.
• Excellent communication, presentation, and writing skills, including confident delivery of onsite and virtual presentations.
• Strong active listening, objection handling, and multi level communication abilities.
• Skilled at using effective active listening and questions to understand client needs and guide conversations.
• Highly organized, detail oriented, and strong in time management.
• Able to plan long term strategies while executing short term goals.
• Self motivated, able to work independently with minimal supervision, and effective in team environments.
• Friendly, professional demeanor with a positive attitude.
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook, Teams).
• Comfortable navigating virtual meeting platforms and related technology.
• Strong problem solving, strategic thinking, and ability to identify opportunities to increase program awareness.
• Creative communicator able to translate analytical insights into compelling marketing strategies.
• Adaptable in fast paced environments with shifting priorities.
• Demonstrates curiosity and a commitment to continuous learning and skill development.
• Excellent interpersonal skills to build strong relationships with clients, internal teams, and external partners.
• Able to manage and support warehouse relationships while independently scheduling and executing field visits.