Segment Manager - Residential

Segment Manager

Kinetico believes in treating its employees with respect. They play a vital role in enabling our innovation, growth, and success. We strive to provide them with opportunities to grow in a motivating environment.

Job Description

The Segment Manager supports the development and execution of marketing and sales initiatives that drive growth within targeted channels and customer segments. This position helps ensure consistent execution, alignment with broader business objectives, and the delivery of high-quality marketing tools to support dealers, builders, and internal partners.

Key Areas of Responsibilities:

• Executes segment-specific marketing and sales programs that support strategic and channel partner initiatives.
• Conducts market and competitive research to inform segment strategies, product positioning, and program opportunities.
• Supports the development and maintenance of sales enablement materials, including segment presentations, product guides, training tools, and marketing collateral.
• Tracks program KPIs, adoption metrics, and performance dashboards to support reporting and continuous improvement.
• Works cross-functionally with internal teams (Sales, Marketing, Operations, Product Management) to gather information and ensure alignment across channel initiatives.
• Maintains an organized repository of program resources, sales presentations, and field-facing materials for easy internal and external access.
• Identifies process improvement opportunities to enhance partner experience and elevate segment performance.
• Coordinates logistics for meetings, trainings, and presentations, ensuring materials, content, and communication are delivered accurately and on time.

Key Performance Indicators:

• Accuracy, completeness, and timeliness of marketing deliverables and program support
• Measured improvements in program adoption and channel engagement
• Responsiveness and effectiveness of partner support

Job Knowledge, Skills, and Experience:

• Required: Bachelor's degree in Business, Marketing, or related field.
• Required: 5+ years of experience in sales support, marketing, customer support, or channel-related roles
• Understanding of residential construction, dealer networks, or commercial water treatment solutions is helpful but not required
• Strong organizational and prioritization skills with the ability to manage multiple projects simultaneously
• Strong analytical skills and ability to translate research into actionable insights
• Excellent written and verbal communication skills; comfortable creating customer-facing materials
• Proficiency with Microsoft Office (Excel, Outlook, PowerPoint, Word); experience with CRM or project management tools preferred
• Attention to detail and commitment to delivering high-quality work
• Collaborative mindset, adaptable, and motivated to support a growing segment

Our Commitment and Difference:

Founded in 1970, Kinetico pioneered the development of non-electric, fully automatic water treatment systems. In the years since, we have grown into a global company of independent Kinetico water experts and international distributors serving more than 100 countries. We offer complete water systems that deliver only the highest quality water for general use and drinking. We back every piece of our equipment with industry-leading warranties. Our approach reflects our deep commitment to preserving and conserving fresh water, one of our planet's most precious and endangered natural resources.

Kinetico Incorporated is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act*), or any other legally protected status, with respect to employment opportunities.

E-Verify: We verify the identity and employment authorization of individuals hired for employment in the United States.

Why Join Kinetico:

• Medical, Dental, Vision and Prescription Drug Insurance Coverage
• Employer Provided Life Insurance, Short-Term and Long-Term Disability Benefits
• 401(k) Contribution Matching Program
• Employer Funded Defined Contribution Plan
• Paid Vacation, Holidays and Community Service Volunteer Time-off Benefit
• Wellness Program
• Educational Assistance Reimbursement Program