VP, Marketing

VP, Marketing

Philadelphia, PA

We are seeking a Vice President - Marketing with extensive B2B, account-based marketing and direct to Pharma experience to build and creatively communicate our real-world data value proposition to Pharmaceutical Manufacturers, Government health agencies, Health systems, Insurance carriers and Analytics companies that serve those market segments. In this senior role, you will own the strategic build out and execution of our digital, PR and trade show marketing strategies as we evangelize our approach to key stakeholders across the healthcare landscape. This includes responsibility for evolving our positioning, competitive differentiation, messaging and customer engagement around our identity, privacy, governance and data exchange solutions that support HealthVerity Marketplace, the nation's largest healthcare and consumer data ecosystem.

You will work collaboratively with our executive team and will report directly to our Chief Operating Officer.

Become our chief storyteller - demonstrate the ability to quickly understand our products and value add so as to meaningfully evangelize our unique selling proposition to clients and employees.

• Market Positioning and Product Strategy
• Collaborate with our Product and Sales Teams to develop a provocative product positioning and messaging strategy that will resonate with our target client personas
• Refine client personas types who they are, how they buy, and what key criteria guides their buying decision process based on each buyer persona
• Identify customer successes and pain points
• Determine how HealthVerity can solve those pain points translating use cases and workflows into customer solutions (benefits) while highlighting our successes
• Evolve our sales and marketing processes including working tightly with our product team to:
• Share insights from prospects and customers
• Plan the launches of new products and releases for existing products
• Refine product positioning and differentiation guidance for the sales team
• Become a thought leader on customer needs, market dynamics, company capabilities, competitive landscape, and product differentiation

Strategic Planning and Execution

• Develop a strategic marketing plan for our key products including HealthVerity Marketplace, Taxonomy, Identity Manager and new product launches
• Develop the arc of a story to create a meaningful and long-term dialogue with customers through digital, trade show and PR efforts
• Manage to KPIs and develop a comprehensive closed-loop marketing program to measure and monitor key metrics and ROI from marketing programs including marketing qualified leads
• Optimize and recommend improvements to marketing campaigns based on results
• Build marketing models and playbooks which allow us to scale and automate manual tasks so that the team is focused on strategic problem solving
• Retain, recruit and harmonize an amazing team by hiring, nurturing, and managing great marketers

Brand Awareness

• Provide strategic direction, prioritization, and oversight of our branding and awareness efforts as it relates to our public relations strategy, our complete digital footprint (web, social media, email campaigns etc.), and physical presence at events or conferences
• Evangelize our strategic direction for content creation (e.g. sales presentations and documentation, sell sheets, product videos, case studies, website copy, landing pages, social media, etc.) that clearly articulates the use cases and differentiation of our products
• Source and manage internal and external third-party resources to execute digital marketing campaigns, content ideas, and strategies
• Promote our company culture as a best place to work and strategize campaigns to attract the best talent to our team

Sales Support

• Demonstrate a strong connection by partnering with Sales to deliver on revenue targets by executing and refining the current strategy and program for marketing qualified lead generation
• Guide and support our Sales team on the problems we solve for our buyers and users by crafting internal tools and external collateral

Required skills and experience

• 15+ years of experience across corporate and product marketing including at least 10 years crafting marketing efforts to Pharmaceutical Manufacturers; SaaS experience preferred
• 10+ years of experience in managing teams and developing talented personnel
• Proven experience building and integrating marketing teams with demonstrated track record for launching new products and services
• Proven experience working with direct marketing and sales executives to deliver business outcomes
• Demonstrated ability to gather and synthesize key inputs to drive business planning and strategy
• Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messages

Desired skills and experience

• An MBA is not mandatory but would be considered a strong plus

Base salary for the role is commensurate with experience and can range between $150,000 - 225,000 + annual bonus opportunity.

Hiring Locations

Our main office is located in Center City, Philadelphia, where we operate on a hybrid model with in-office work required three days a week for local employees. We believe collaboration is most effective when teams come together, which is why we prioritize hiring in the Philadelphia area.

For certain roles, we also hire from hub locations regions where we have an established presence with multiple team members working remotely. While these employees primarily work from home, we bring them together in person at least once a year for team-building, collaboration, and strategic planning.

Due to tax and labor regulations, we can only hire from specific states. Remote work is supported in the following key hub locations and approved states:

Hub Locations:

• Philadelphia, Pennsylvania
• Boston, Massachusetts
• New York City, New York
• Baltimore, Maryland
• Washington, D.C.
• Charlotte, North Carolina
• Raleigh-Durham, North Carolina
• Atlanta, Georgia
• Chicago, Illinois

Approved States for Remote Work: CT, DE, FL, GA, IL, IN, MA, MD, MI, NC, NJ, NY, OH, PA, TN, and VA.

About HealthVerity

HealthVerity is the leader in privacy-protected real-world data exchange, transforming how healthcare and life sciences organizations connect and analyze disparate patient data. By enabling access to the industry's largest RWD ecosystem, HealthVerity supports critical applications in clinical development, commercial strategy, regulatory decision-making, and public health. To learn more about HealthVerity, visit healthverity.com.

Why you'll love working here

We are making a difference Our technology is at the forefront of some of the biggest healthcare challenges in the world.

We are one team Our people define our culture and always will. We take time out to celebrate each other, and acknowledge the value that each of us adds towards our greater mission. Come share all you have to offer.

We are learners Every team member is continually learning, no matter if we've been in a role for one year or much longer. We are committed to learning and implementing what is best for our clients, partners, and each other.

Benefits & Perks

Our benefits package is thoughtfully designed to support and enrich the experience of our full-time employees, with eligibility limited to those in permanent positions.

• Compensation: competitive base salary & annual bonus opportunity (for non-commissioned roles)
• Benefits: We offer health, dental, and vision coverage starting on day 1. We also offer a 401(k) plan and an equity program, with new hire equity grants beginning at the Director level and above.
• Flexible location: Remote workdays and 3 days a week of in-office collaboration for team members in the Philadelphia area. Check location requirements with the recruiting team.
• Generous PTO: Take time off as needed, targeted at 4 weeks per year, including vacation, personal and sick time, plus paid parental leave.
• Parental Leave: 12 weeks paid leave for childbearing, surrogacy, and adoption; 6 weeks for non-child