Performance Marketing Manager

Performance Marketing Manager

Capital One's Small Business Bank ("SBB") is entering an exciting time of national growth powered by the national rollout of digital account opening. The Performance Marketing team is at the forefront of SBB's growth strategy, building the engine to propel SBB's growth. The team drives acquisitions and brand awareness through a robust and growing suite of channels including affiliates, paid and unpaid search, display, paid social, email, and in-app messaging.

We are looking for a well-rounded Marketing Manager to join our team and drive cross-channel content and product marketing strategy. This person will own our search engine optimization (SEO) strategy with a focus on AI search readiness and support channel leads by developing end-to-end marketing strategies for our suite of business banking products. You will work closely with our entire SBB Marketing team, consisting of Business Analysts, Marketers, and Project Managers. Additionally, you will partner closely across LOBs with our Brand Creative, Business Card & Payments (BC&P) Marketing and Retail Bank Marketing teams.

Key Responsibilities:

• Lead our unpaid search engine optimization (SEO) owning and driving the analytics, content strategy, and execution in partnership with an external vendor
• Develop and maintain a portfolio of value propositions (RTBs) for our core business checking and savings products and manage the substantiation process to ensure legal and regulatory compliance
• Review creative assets to ensure messaging is being applied consistently across channels
• Partner with channel leads to develop and execute integrated campaign strategies that align to our core value propositions and incorporate messaging insights from recent campaign performance
• Develop cross-channel go-to-market plans for new SBB products and features
• Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market
• Oversee end-to-end creative development with internal creative teams and external agencies to bring product marketing strategy to life

Here's what you'll need to be successful:

• High level of initiative and ownership, ability to coordinate efforts across diverse functional groups
• Ability to self-direct and task switch between strategic and tactical initiatives regularly
• Succinct, focused written and verbal communication skills
• Exceptional analytical and problem solving skills
• Preference to work on highly ambiguous projects where you are expected to test hypotheses and stand up best practices that don't exist today
• Diligent listening skills and the ability to adapt approach among diverse audiences to tease out insights and pain points
• High degree of comfort bringing ideas to the table that might at first seem absurd then quickly build a case for testing and ultimately a recommendation for pursuit, scaling or abandoning
• Confidence to ask hard questions and push into uncharted territories and not defaulting to the status quo before exploring new paths and quantifying risk / reward

THE BIG THREE:

Whole Brained equally analytical and creative, and deftly employing both skills to deliver bold programs that deliver substantive outcomes

Fearless Leadership highly-disciplined self-starter with a strong POV who can positively, effectively lead themselves and others, often in ambiguous and/or new territory

Collaboration & Influence ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to the underlying business strategy

Basic Qualifications:

• Bachelor's Degree or Military experience
• At least 5 years of experience in building and executing marketing strategy
• At least 3 years of product marketing experience building value propositions and go-to-market strategies to bring new products to market

Preferred Qualifications:

• Master's Degree
• 6+ years of product marketing experience in a fast-paced, technology-forward culture
• 7+ years of experience in multi-channel marketing (planning, execution, performance analysis)