Content Marketing Manager

CloudShare Content Marketing Manager

CloudShare is a fast-growing SaaS company delivering secure, scalable virtual environments that enable organizations to collaborate, train, develop, and operate in cloud-based digital workspaces. Our platform powers virtual desktops, immersive collaboration, and secure remote infrastructure for enterprise and mid-market customers worldwide.

We are looking for an innovative and driven Content Marketing Manager to join our marketing team. This role is ideal for a strong storyteller with a passion for building a growth engine through content strategy, digital marketing, and brand messaging. The Content Marketing Manager will work closely with cross-functional teams including Sales, Product, and Customer Success to develop impactful, high-quality content that supports business goals, strengthens CloudShare's market positioning, and drives engagement across the funnel.

You will be responsible for creating and managing content across multiple channels from thought leadership and customer-facing materials to campaigns that attract, nurture, and convert leads. This role plays an important part in shaping our voice, increasing brand awareness, supporting sales efforts, and helping drive pipeline growth.

The ideal candidate has a proven track record of improving content performance through data-driven optimization, a strong understanding of SEO and emerging Generative Engine Optimization (GEO) best practices, and experience developing content that reaches audiences across multiple channels. You're equally comfortable crafting content, analyzing performance, and shaping strategy and you're excited about the opportunity to own and scale content for a growing company.

Responsibilities:

• Develop and execute content initiatives that support brand awareness, demand generation, customer engagement, and pipeline growth
• Create high-quality content across multiple channels including long-form content, blogs, case studies, website content, email campaigns, social media, sales enablement materials, presentations, webinars, and case studies
• Build and maintain the content calendar in alignment with marketing campaigns, product launches, company initiatives, and thought leadership efforts
• Partner closely with Product, Sales, Customer Success, and leadership teams to translate technical concepts into clear, customer-focused messaging
• Manage and partner closely with external vendors for various marketing needs
• Ensure all content aligns with and elevates CloudShare's brand voice, messaging, and positioning across all channels
• Optimize content and implement best practices for SEO and GEO to improve visibility, engagement, and organic growth
• Monitor content performance metrics including organic traffic, engagement, conversion rates, search rankings, referral sources, and AI-driven visibility trends
• Monitor content performance and engagement metrics, providing recommendations for continuous improvement and content optimization
• Support the development of thought leadership content that positions CloudShare as an industry leader in virtual labs, cloud environments, and enterprise training solutions
• Stay current on emerging industry, marketing, and technology trends

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field preferred, but not required
• 4+ years of experience in content marketing, content management, communications, or a similar role
• Experience creating content for B2B SaaS or technology companies
• Excellent written and verbal English communication skills with strong attention to detail
• Strong storytelling and messaging skills with the ability to simplify technical concepts into engaging customer-focused content
• Understanding of SEO/GEO principles, content performance analytics, and digital marketing best practices
• Familiarity with CMS and marketing platforms such as HubSpot, WordPress, Webflow, or similar tools
• Highly organized with the ability to manage multiple projects and deadlines in a fast-paced environment
• Collaborative team player with strong communication skills and a proactive, positive attitude
• Experience working with analytics tools such as Google Analytics or similar platforms

Benefits: We offer a competitive compensation package including:

• Medical, Dental, Vision benefits
• 401K
• Flexible PTO
• 12 Paid Holidays
• Hybrid work (3 days in office) with modern downtown Denver location
• Free Parking
• Onsite Gym

Compensation Range: $85,000$95,000 annual base salary + 10% discretionary annual bonus

In accordance with applicable pay transparency laws, the compensation range listed above reflects the anticipated base salary range for this role. Final compensation will be determined based on factors including experience, skills, qualifications, and internal equity.