The Head of Marketing leads the strategic and tactical marketing efforts for the organization, driving growth through market insight, compelling communication, and cross-functional collaboration. This role oversees pricing strategy, product launch execution, market segmentation, and the development of high-impact presentations and go-to-market plans. The ideal candidate blends analytical rigor with creative excellence and thrives in a manufacturing environment where customer needs, engineering innovation, and commercial strategy intersect.
Essential Functions of the Job
Strategic Leadership: Overhaul and optimize market segmentation to identify growth opportunities and refine target customer groups. Develop comprehensive go-to-market strategies for new and existing product lines. Lead internal strategy deployment, ensuring alignment across sales, engineering, operations, and executive leadership.
Product & Pricing: Own pricing strategy, including competitive benchmarking, margin analysis, and value-based pricing recommendations. Serve as the key liaison with engineering to translate technical capabilities into market-ready product offerings. Lead new product development launches, including messaging, positioning, and commercialization plans.
Market Insight & Analysis: Conduct and oversee market research to understand customer needs, industry trends, and competitive dynamics. Analyze sales data to identify patterns, diagnose customer losses, and recommend corrective actions. Perform customer visit programs to gather insights, strengthen relationships, and validate product-market fit.
Marketing Communications & Presentation Excellence: Design polished, high-impact presentations for trade shows, industry events, customer meetings, and executive briefings. Develop and deliver compelling trade presentations that elevate brand presence and support sales objectives. Ensure consistent messaging and brand standards across all marketing materials.
Cross-Functional Collaboration: Partner closely with engineering, sales, and operations to ensure cohesive execution of marketing initiatives. Support sales teams with tools, collateral, and insights that enhance customer engagement and conversion. Lead cross-departmental communication to ensure alignment on product launches, pricing changes, and market strategies.
Education/Training Requirements: Bachelor's degree in Marketing, Business, Engineering, or related field; MBA preferred. 8+ years of progressive marketing experience, ideally in manufacturing, industrial, or technical product environments. Strong analytical skills with experience in pricing, market research, and data-driven decision-making. Exceptional presentation design and communication skills. Proven success leading product launches and go-to-market initiatives. Ability to collaborate effectively with engineering and technical teams. Experience with CRM, analytics tools, and modern marketing platforms.
Benefits:
Pay: Base pay of 110K - 130K (based on experience)
Head of Marketing • Riverside, CA, United States
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